AC Masterclass: Ethics, Morality & the Law with Declan Woods & Eve Turner 17th September 2018
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The Association for Coaching is delighted to invite you to join Declan Woods, Eve Turner, Ioanna Iordanou, Rachel Hawley & Jo Mountain in an event for all levels of coaches & coaching supervisors. An experiential day designed to help you gain a better understanding of the landscape of Coaching Ethics and the importance of Codes of Ethics. Members £180, Non-members £220 (prices are ex VAT) VAT will be added at checkout. Early Bird Discount: £40 off until 31st August 2018.

 Export to Your Calendar 17/09/2018
When: Monday 17th September 2018
09:00 for 09:30 - 16:30
Where: Map this event »
NCVO, Society Building
8 All Saints Street
London N1 9RL
United Kingdom
Contact: Sally Bullock

Online registration is available until: 10/09/2018
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Ethics, Morality & the Law is a practical and experiential day designed to equip you with a better understanding of Coaching and Mentoring Ethics and how they apply to you as a coach which will help to ensure you stay on the right side of the Law in your coaching/mentoring practice.

The day will be co-led by Eve Turner and Declan Woods with guest speakers, Ioanna Iordanou, Rachel Hawley and Jo Mountain. 

Short input sessions will provide the content allowing maximum time on practical application where you will be asked to bring along, and work with, ethical dilemmas you are facing in your coaching practice.  We will also share and discuss dilemmas such as “What would you do if a coaching client turned up for a session by car, smelling of alcohol, and was going to collect her children from school?” and “How would you deal with a request for your mentoring notes from an industrial tribunal?”

There will be 'relationship work' scenarios, expert input from leading authors of the award winning 'Values and Ethics in Coaching' book along with expert advice from Jo Mountain of Howdens, AC approved insurers.

Learning Outcomes: 

  • To understand the latest coaching and mentoring ethics landscape and the part codes of ethics play in our work;
  • To recognise how our own personal values, as coaches, impact on how we work; 
  • To learn about a new model designed to help your ethical decision making;
  • To have a better appreciation of some of the legal challenges ethical dilemmas present;
  • To understand the role and importance of insurance and how to use it best.

Full timetable:

09:00 - 09:30 Arrivals and Registration
09:30 - 09:40 Welcome & Introduction

09:40 - 09:50

Setting the Scene: Global Code of Ethics et al
Declan Woods
09:50 - 10:00

Summary of EMCC International Research Ethics Survey, 2017 and the Implications for Practitioners
Jeannette Marshall and Nigel Cumberland 

10:00 - 10:30 Practical exercise: Personal Values
Who are you? How does this inform your coaching?
Eve Turner
10:30 - 11:10 An Introduction to Values and Ethics in coaching.
Ioanna Iordanou & Rachel Hawley
11:10 - 11:30 Break
11:30 - 11:50 Introduction to the Ethical Dilemma Decision-making model
Eve Turner & Jo Mountain
11:50 - 12:10  Note-taking and Record-keeping, including the implications of GDPR
Jo Mountain
12:10 - 12:45 Handling ethical dilemmas: Warm up
Jo Mountain with Declan Woods and Eve Turner
12:45 - 13:30 Lunch
13:30 - 14:30 Navigating Ethical Dilemmas: Using the Model and a Simulation Approach.
Declan Woods, Eve Turner, Ioanna Iordanou, Rachel Hawley & Jo Mountain
14:30 - 14:50   Break
14:50 - 16:00 Putting Ethics into practice: Working on our dilemmas 
Declan Woods, Eve Turner, Ioanna Iordanou, Rachel Hawley & Jo Mountain
16:00 - 16:30 Conversations and Questions 
Declan Woods, Eve Turner, Ioanna Iordanou, Rachel Hawley, Jo Mountain, Nigel Cumberland and Jeannette Marshall

Speaker Bios:

Declan Woods was the AC’s inaugural Global Head of Standards and Accreditation where, as well as developing the AC’s coaching competencies and standards, he helped coaches work through their professional dilemmas and arbitrated disputes between coaches raised by companies using external coaches.

Declan created and co-authored the Global Code of Ethics published with the EMCC. The first AC-accredited Master Executive Coach, Declan previously led Penna Plc.’s international Board and Executive Coaching business, coaching across many global firms. Alongside a non-executive director portfolio, Declan now leads ZPD Consulting, a psychologically-informed leadership consulting business, whose purpose is to create more leadership in every organisation and coaches CEO’s, senior leaders and their teams to be even more effective. He is a retained coach by several global firms and has written numerous articles in the coaching press, including a book chapter on reflective practice for coaches.

Declan can be contacted on 

Eve Turner was a senior leader in the BBC running a 250-strong journalistic division and coaching internally before setting up her own practice.  She is an AC Master Executive Coach and was one of the first 2 supervisors in Europe accredited by the EMCC; she was selected for the EMCC’s European Coach of the Year Award for 2015.   

Eve’s research and work in supervision has been recognised by Coaching at Work magazine, including for setting up the Global Supervisors’ Network - which brings together 100+ supervisors across 5 continents to give and receive virtual CPD. 

Eve leads Eve Turner Associates, a company specialising in coaching, supervision and facilitation, working across sectors to affect change. Her qualifications include an MSc in Coaching, postgraduate qualifications in supervision, an MBA and a Master’s in Music!  Eve is currently co-editing a book on supervision and working on an international research project on ethics in supervision with Jonathan Passmore. 

Eve can be contacted on

Dr Ioanna Iordanou is currently a Senior Lecturer in Human Resource Management (Coaching and Mentoring) at Oxford Brookes University, where she is fortunate to be part of a superb team of colleagues who make up the International Centre for Coaching and Mentoring Studies. As part of her role, she teaches modules on Coaching and Mentoring, Management and Leadership, and Social Science Research. Ioanna’s passion lies in researching coaching and mentoring and embedding the study and practice of coaching skills in undergraduate curricula. She derives great energy and pleasure from learning with and from her students, and this is the principle underpinning her pedagogic practice.

A historian by trade, Ioanna thoroughly enjoys tracing the roots of coaching and mentoring practices in the long-forgotten apprenticeships of the pre-Industrial period. She holds an MA, PhD, a Certificate, and a Diploma in Coaching from the University of Warwick. Together with Rachel Hawley and Christiana Iordanou, she is the co-author of Values and Ethics in Coaching (London: Sage Publishing, 2017), which received the Coaching Book of the Year 2017 Award by the Henley Centre for Coaching Studies.  Ioanna can be contacted on

Rachel Hawley is an education manager, coach, researcher, and award-winning author with teaching experience in the fields of healthcare leadership and management. Holding an MSc in Coaching and Mentoring, she has over 25 years’ experience of working with a wide range of organisations across the public sector at local, regional, national and European levels, where staff, learner and public engagement has extensively underpinned her experience.

Rachel is currently undertaking a Doctorate in Professional Studies at Sheffield Hallam University, exploring the influences on leadership for public engagement. Her passion for cultivating collaborative practices is reflected through the recent publication of the first complete guide to exploring values and ethics in coaching - Iordanou, I., Hawley R. and Iordanou, C. (2017) Values and Ethics in Coaching: Sage, London and Thousand Oaks, CA.  Rachel and her co-authors received the Coaching Book of the Year 2017 from The Coaching Centre, Henley Business School.  Rachel can be contacted at

Jo Mountain has been in the insurance industry for over 30 years, specialising in the area of psychological and related professions including coaching for the last 18 years. Her career spans all elements of insurance from broking to underwriting. She currently runs a scheme for the above professions amalgamating both underwriting and broking under a delegated authority providing a seamless one stop service for clients. Her experience in the field includes handling claims in the civil courts and complaints to professional associations developing a breadth of experience in this area culminating in the provision of risk management talks, workshops and articles on the same subject.  Associate Director at Howden UK Group, Jo can be contacted via

Attendance qualifies for CPD and a certificate will be sent to you after the event.


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