AC Webinar Series - Coaching for Wellbeing with Motivational Interviewing
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AC Webinar Series - Coaching for Wellbeing with Motivational Interviewing

When: Wednesday 25th July 2018
8.00 EST / 13.00 BST / 14.00 CET / 20.00 SGT
United Kingdom
Contact: Smaranda Dochia, Director of Digital Learning & Events

Online registration is closed.
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Dr Chris Johnstone, Specialist coach and trainer for resilience and wellbeing


A series of four online seminars: 60 minute interactive webinar every week and post session resources or reading materials.


4th July     Engaging enthusiasm when facing resistance or mixed feelings
11th July   How to avoid the premature focus trap
18th July   Evoking stronger and deeper motivation for change
25th July   Building courage and confidence to open up a way

Program Rate

Members: £85 + VAT
Non-Members: £135 + VAT (including 1 year AC Associate membership)**

** This offer applies only to those who wish to become members of the AC for the first time and cannot be used towards renewal of current membership


Discover how to use motivational interviewing when coaching for wellbeing

Do your clients sometimes struggle to reach wellbeing goals?


Do they stall or slip back after good initial progress? 


This webinar series introduces an evidence-based coaching style shown to help people tackle health-harming habits and succeed with wellbeing-related behavioural change. While Motivational Inteviewing was initially developed in the field of health psychology, its principles and core tools can be applied to any type of conscious goal-directed change.


We invite coaches who address wellbeing in their practice to join us. It will also be of interest to anyone keen to more deeply engage their client's motivation, as well as learn a proven approach to supporting behavioural change.

In this 4 part webinar series you will learn:

  1. Core practices and principles of Motivational Interviewing, an evidence-based coaching style
  2. A deepened understanding of how to help clients work with and through resistance and mixed feelings.
  3. Tools to access deeper sources of motivation in yourself and your clients

 Topics and schedule for the webinar series


**Live webinars will take place at: 13hrs00 BST on the above mentioned dates. 


Webinar 1: Engaging enthusiasm when facing resistance or mixed feelings

We start with two important insights about motivation - first that it fluctuates, and second that it can be influenced by conversation. Applying a relational model to understanding resistance in clients, we look at how we can either increase or decrease their engagement through our choices about how we listen and what we say. This first webinar introduces Motivational Interviewing as a coaching style, summarising evidence of its effectiveness and describing coaching tools particularly helpful when our clients seem less than fully engaged. 


Webinar 2: How to avoid the premature focus trap

It is possible to reach too quickly for the certainty of a goal, only to find out later that the client doesn't have their heart in it. This webinar explores ways of avoiding this 'premature focus trap', introducing practices that help us strengthen the starting point of empathy. We introduce 'culture setting statements' that help build rapport, and explore different ways we can reflect what we hear to more accurately hone in on a focus our client's are willing to commit to. 


Webinar 3: Evoking stronger and deeper motivation for change

This session looks at how to track and follow motivational signals in clients, and then to draw out 'change talk' that reinforces their determination and resolve. Motivational Interviewing has been described as a way of supporting clients to make their own argument for change - we will look at how to interview in a way that seems effortless and natural, yet is highly targeted in its goal of helping clients resolve ambivalence and engage more fully with their will. 

Webinar 4: Building courage and confidence to open up a way

Strengthening will and finding a way are two different sides of the change process that influence each other. This last session explores how motivational interviewing can be used to help clients access their strengths, grow in confidence and take practical steps forward in their change journeys. We also look at the 'maintenance stage of change', with ways to consolidate progress and reduce the risk of sliding back.  

Recordings and slides will be made available for all registered participants.

Preparation & Resources 

No particular preparation is needed. Please come ready to join in and share your own reflections, experiences and questions.

Each session is accompanied by a handout summarising key points and identifying sources of further reading or relevant videos on YouTube.

Speaker bio

ChrisPic17b copyThis webinar series is led by Dr. Chris Johnstone, who has coached using Motivational Interviewing for over twenty-five years. Training as a medical doctor, he became interested health-related behaviour change in the early 1990s, working as a GP and then in the addictions recovery field before focusing more on coaching and training for resilience and wellbeing. As a trainer and former Senior Teaching Fellow at Bristol University Medical School, he has taught Motivational Interviewing to thousands of health professionals. 

Chris was a keynote speaker at the AC conference on Resilience in 2011, has written for the AC journal and presented a popular webinar series for the AC on Coaching for Resilience in 2016. He lives in the north of Scotland, where he teaches Positive Psychology, Resilience Skills and Motivational Interviewing. Please find more info about Chris here:

"Motivational Interviewing (MI) is a highly effective and efficient approach to helping people. The approach is supported by substantial research evidence gathered from hundreds of research studies in a wide range of settings from health to organisations".

"Over the past twenty years MI has come of age from a specialist drug and alcohol intervention to a methodology that can usefully be applied across a wide range of setting and presenting circumstances. MI is now recognised as a high efficacious intervention that fits the spirit of coaching, with a forward focus and respectful open approach to clients which contrasts it with many therapeutic approaches".

Jonathan Passmore, Professor for Leadership and Coaching, extract from the "Mastery in Coaching" book.

Price and special offers

As with all AC continuous professional development events, the fees are offered at a very good value, with an extra special price for AC members.


AC member: Your investment for the entire series is only £85 + VAT.


Non AC member: Pay £135 + VAT and you get access to the full series and ONE YEAR Associate Membership with the Association for Coaching immediately. (NB: this is only for new members and cannot be used towards renewal of current members)


For this fee, you get:

  • 4 x 60 minute interactive virtual seminar with Dr. Chris Johnstone;
  • Pre and post resources to explore the concepts and apply your learning:
  • Recordings of all webinars and a copy of the slides for your own library;
  • A Continuous Professional Development (CPD) Certificate at the end of the series;
  • One-year Associate Membership with the Association for Coaching (if you are not already a member)

For any questions, please contact Smaranda Dochia, Director of Digital Learning & Events at


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