AC Skills Development Day - Creativity in Coaching with Peter Moolan-Feroze & Lorraine Steele
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The Association for Coaching is delighted to introduce Lorraine Steele and Peter Moolan-Feroze to speak for us in London who will combine coaching with art to create a unique and powerful tool to enrich the coaching experience. Members £160, non £190 plus VAT [VAT will be added at checkout] Early Bird Discount £30 off until 14th September 2018.

When: Wednesday 3rd October 2018
9:00am for a 9:30am Start - 4:30pm
Where: NCVO, Society Building
8 All Saints Street
London N1 9RL
United Kingdom
Contact: Sally Bullock

Online registration is closed.
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Executive coach Lorraine Steele and artist Peter Moolan-Feroze integrate coaching with art to create a powerful tool for coaches that produces unexpected and transformational forms of learning and insight for clients.  


Businesses operate in an increasingly complex world which requires the coach to consider new and more flexible models of practice to support clients in navigating the demanding and unpredictable global climate. Creativity in Coaching addresses this need. 


Core to why Peter and Lorraine developed Creativity in Coaching is their shared business philosophy that by combining two different disciplines it challenges coaches to be more innovative thereby deepening the experience for the client by increasing the coach’s effectiveness. 


The workshop uses enjoyable and inspirational drawing exercises and pairs them with existing coaching interventions. 


No drawing skills of any kind are needed to thoroughly enjoy this event.


Learning outcomes

  • Learn to use drawing exercises designed specifically for 1-2-1 coaching that enable the client to move away from words, dwell in their feelings to gain deeper insight into self and “unleash” further potential
  • Expand your range as a coach strengthening your personal creativity and confidence and, in turn, encourage your clients to do the same 
  • Provide a rich experience for your client creating enjoyment and new energy that will enhance the client’s  resourcefulness.
  • Discover how artists think and how they embrace ambiguity, uncertainty, disruption and change - the world that our clients currently navigate - for maximum impact 






 Peter is an artist who trained at the Royal Academy of Arts, London where he created RA Outreach taking creativity workshops into schools nationwide. He curated three exhibitions at the RA showing drawings by pupils.


In 1987 he left the RA and was asked to work on Executive Education at the London Business School where he continues to provide creative workshops and consultancy on leadership programmes. He also works with coaches and with Lorraine Steele created Creativity in Coaching. 


Peter has also designed workshop programmes for companies including M&S, Deutsche Bank, Givaudan, Unilever, Estée Lauder and Jo Malone. 


Peter’s passions include song writing and recording and he is currently creating a collection of dress designs for fashion. 





Lorraine is an executive coach and skilled facilitator who specialises in global leadership development and high performing teams. She is fascinated by the “human side” of performance in organizations and believes that cultivating good work relationships makes good business sense. She works with individuals and teams to build relationship intelligence (RQ) that fosters climates in which people flourish and teams realise their full potential. 


Lorraine recently moved to Lisbon and as an American woman she has worked and studied in Europe, Africa, the Middle East and the USA.  Her personal understanding of being a foreigner in unfamiliar conditions allows her to bring credibility,  rigor and empathy when consulting in multinational businesses.   


In the USA she worked for Esprit de Corp and The Gap in San Francisco, and PricewaterhousCoopers in New York.  Recent clients include Home Retail Group (Argos, Habitat), Turner Broadcasting,  McLaren Group (F1), Nissan, Coca-Cola and EDP Portugal. She has an MBA and speaks three languages.




Attendance qualifies for CPD and a Certificate will be emailed to you after the event.  

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