AC Webinar Series - Coaching with Clean Language
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AC Webinar Series - Coaching with Clean Language

21/02/2019 to 04/04/2019
When: Thursdays, 21st February, 7th & 21st March and 4th April 2019
7.00 EST / 12.00 BST / 13.00 CET / 19.00 SGT
Presenter: Angela Dunbar
Contact: Smaranda Dochia, Director of Digital Learning & Events

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Angela Dunbar - Author, Professional Coach and Coach Supervisor


A series of 4 online seminars: 60 minute interactive webinars, post session resources and reading materials.


21st February   Making a Clean Start

7th March          How to Get from A to B

21st March        The Magic of Metaphors

4th April             Clean Action Space

Course Rate

Members: £85 + VAT
Non-Members including 1 year AC Associate membership: £135 + VAT**

** This offer applies only to those who wish to become members of the AC for the first time and cannot be used towards renewal of current membership

If you are not a member of the AC and/or not currently on our mailing list, by registering for this event you are agreeing to be added to our mailing list. You can opt out of receiving communications from the AC at any time by following the unsubscribe link at the bottom of any of our emails.


Coaching with Clean Language: Skills and Techniques for a Creative Approach

In this webinar series, you will learn the basics of taking a Clean Approach to coaching. You will learn how to prevent any unconscious bias creeping into your coaching that might prevent your coachee from finding their own answers.

You will learn how to ask Clean Language questions to tap into your coachee’s imaginative self and connect with their own inner wisdom. We will look at the coachee’s use of metaphors as a doorway to inner thought patterns. The webinars will also cover other aspects of working cleanly such as using space, movement and the power of repetition.

Who is this for?

This program is suitable for both new and experienced coaches looking for new techniques  and frameworks to help coachees gain creative insights and make deep and sustainable changes.


The virtual sessions will be highly practical and look at real-life examples of using Clean Coaching, plus there will be ample opportunity to practice what you learn through take-away practice session arrangements.


Clean Coaching should be incredibly easy to learn and adopt. However, for many it turns out to be harder than expected. At times it seems to go against your “natural” instincts and in order to get the most from this program you will need:

  1. Firstly, to believe in the value of this approach and its power to bring about change
  2. To have clear, straightforward frameworks to incorporate into your coaching in a fluid way
  3. To put it into practice as soon as possible with fellow learners in a safe, experimental  environment


All these factors will be covered within the webinar series  so that by the end of the program you can apply Clean Coaching into your practice with confidence.

In this webinar series you will learn:

  • How to use Clean Language questions in your coaching;
  • Clean Coaching frameworks and models to structure your approach;
  • Ways to work creatively using mediums such as client-generated metaphors, drawings, space and movement.


We will also consider key learning points such as:

The importance of listening, reflecting back the coachee’s actual words rather than paraphrasing, and finally how the delivery of your question (eg pausing and inflection ) hugely impacts on how the question ‘lands’ with your coachee. Also, why making suggestions can be far more suggestive than you might intend. When to use a Clean Approach and when not to.

 Topics and schedule for the webinar series

**Live webinars will take place at: 12hrs00 GMT on the above mentioned dates.


Webinar 1: Making a Clean Start

In this session you will learn how to help your coachee discover and explore what it is they really want. You will learn the PRO model (Lawley and Tompkins): How to distinguish between an ‘Outcome’, a ‘Problem’ and a ‘Proposed Remedy’ and how to explore each with Clean Language questions. You will learn that being ‘non-directive’ is not the same as being direction-less and how to focus your coachee’s attention towards what they want rather than what they don’t want.


Webinar 2: How to Get from A to B

You will learn David Grove’s simple ‘A to B’ framework as a model for the coachee’s journey. Using this framework you will learn how to help your coachee to create a spatial ‘map’ of that journey that often uncovers the unspoken barriers or obstacles that the coachee believes may be preventing them from reaching their outcome. This process taps into metaphor and invites the coachee to think / experience their outcome in different, creative ways and provides a useful springboard into further exploration, cleanly or otherwise.


Webinar 3: The Magic of Metaphors

In this session we will explore why metaphors matter so much to people. You will learn how to spot a metaphor and what to do when you hear one. You will also learn how to invite your coachee to come up with a metaphor to describe their experience. You will learn how to explore the symbols within a metaphor and the value of helping your coachee generate an embodied, ‘felt sense’ of that symbol.


Webinar 4: Clean Action Space

In the final session you will learn a Clean Coaching process to help your coachee come up with an action plan. Through a simple, iterative questioning process, you can drill down on the detail and gently challenge your coachee to break down their strategies into specific, do-able action steps. You can use this as a stand-alone process or combine with the techniques and processes covered on the previous sessions.


Recordings and slides will be made available for all registered participants.


Please come to the first webinar with a personal aim in mind and your response to the following question:

“What would you like to have happen?”

You will be asked to do some brief preparation in advance of the remaining three webinars as well.

In addition, after each webinar, you will be invited to hold virtual practice sessions with your fellow course participants. This ensures you get to put into practice what you have just learnt in a safe space where you can experiment and see what happens. We’ll help make that happen if you choose to participate.


There will be supporting documentation to accompany each webinar and you will also be given links to additional learning resources / further reading materials.

Speaker Bio

Angela is a highly experienced coach and coach supervisor, an author, trainer and a Master NLP Practitioner. She is accredited with the Association for Coaching (as both coach and coach supervisor) and a former council member (holding the board position of ‘Head of Professional Forums’). She is now a lifetime fellow. Having run her own development and consultancy business since 1994, Angela coaches people on all aspects of their professional and personal lives, with a special interest in confidence, creativity and communication skills.


Angela’s passion is Clean Language, a powerful non-directive facilitation process that engages the coachee’s non-conscious resources through the metaphors they use to describe their experience. Angela has worked with Clean Language experts around the world including the late great David Grove, the counselling psychologist who created Clean Language. Angela has been teaching  ‘Clean’ techniques for coaches since 2005 through the Clean Coaching Centre.


Angela has twice been nominated for the AC’s coaching Honorary Award for “Impacting the Coaching Profession” and holds a degree (first class) in Psychology.  Angela’s is author of “Essential Life Coaching Skills” published in 2009 and “Clean Coaching: The Insider Guide to Making Change Happen” published in 2016, by Routledge and available here.


For more information about Angela, please visit her website or contact her directly here


Price and special offers

As with all AC continuous professional development events, the fees are offered at a very good value, with an extra special price for AC members.


AC member: Your investment for the entire series is only £85 + VAT.

Non AC member: Pay £135 + VAT and you get access to the full series and ONE YEAR Associate Membership with the Association for Coaching immediately. 


For this price, you get:


  • 4 x 60 minute interactive virtual seminar with Angela Dunbar, Author, experienced Coach and Coach Supervisor
  • Pre and post resources to explore the concepts and apply your learning:
  • Recordings of all webinars and a copy of the slides for your own library;
  • A Continuous Professional Development (CPD) Certificate at the end of the series;
  • One-year Associate Membership with the Association for Coaching (if you are not already a member)

For any questions, please contact Smaranda Dochia, Director of Digital Learning & Events at

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