AC Webinar Series - Ontological Coaching
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AC Webinar Series - Ontological Coaching

27/06/2019 to 08/08/2019
When: Thursdays, 27th June, 11th & 25th July and 8th August 2019
7.30 EDT / 12.30 BST / 13.30 CET / 19.30 SGT / 21.30 AEST
United Kingdom
Presenter: Aboodi Shabi, Lecturer in Coaching and Behavioural Change, Henley Business School
Contact: Smaranda Dochia, Director of Digital Learning & Events

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Aboodi Shabi, Lecturer in Coaching and Behavioural Change, Henley Business School 


A series of 4 online seminars: 90-minute interactive webinars.
Recordings, slides and other resources will be available to all registered.


27th June    Introduction to Ontological Coaching

11th July      Language, Body and Emotions

25th July      Ontological Coaching in Action

8th August   Bringing it all together – the art of ontological coaching

Course Rate

Members: £85 + VAT
Non-Members including 1 year AC Associate membership: £135 + VAT**

** This offer applies only to those who wish to become AC members. 
It cannot be used towards the renewal of current AC membership.

If you are not a member of the AC and/or not currently on our mailing list, by registering for this event you are agreeing to be added to our mailing list. You can opt out of receiving communications from the AC at any time by following the unsubscribe link at the bottom of any of our emails.

Ontological Coaching

Ontological coaching is an approach that focuses more on the who than the what, more on the being of the coachee than their goals, for the sake of supporting clients in achieving sustainable transformation.

This series is aimed at experienced coaches (although new coaches are welcome) who want to explore a coaching methodology that goes beyond “tell me what you want, and I’ll help you get there”.

The guiding principle of ontological coaching is well summed up by James Flaherty who writes: “Each person’s actions were fully consistent with the interpretations he brought, an interpretation that will persist across time, across events, across circumstances. Our job as coaches will be to understand the client’s structure of interpretation, then in partnership alter this structure so that the actions that follow bring about the intended outcome.” (Flaherty 1999 p.9)

In this webinar series, we will be exploring the three core components of this structure of interpretation – language, body and emotions – and how to work with our clients to help them transform in each of those three domains.

We will also be looking at our own structures of being so that this series will be more than just an “academic” course, but rather a powerful learning experience that will profoundly enhance your capacities as a coach.


In this webinar series you will learn:

  1. The key distinctions of ontological coaching
  2. How to work with the whole self of the coachee
  3. How “who you are” shapes your capacity to coach

We will also consider key learning points such as... working with emotions and the body in coaching as well as the coach’s use of self in coaching.

Topics and schedule for the webinar series

**Live webinars will take place at:12:30pm BST on the above mentioned dates.

Webinar 1: What is Ontological Coaching?

In this first webinar, we will look at the basic distinctions of ontological coaching and its relevance and application.

Webinar 2: Language, Body, and Emotions

In the second webinar, we will be working more deeply with the three domains of the self, and reflecting together on how we are shaped by our interpretations and how to start challenging those interpretations in ourselves and others.

Webinar 3: Ontological Coaching in Action - How do we make ontological interventions?

In this webinar, we will be looking at how to make ontological interventions, and work with our coachees to help them develop new ways of being and create new transformative practices.

Webinar 4: Bringing it all together – the art of ontological coaching

We will conclude this programme with an interactive session, designed to tie all of the elements of the series together and to reflect on your practice of the material as well as answer any final questions.

All sessions will include a blend of teaching content, group discussions and the opportunity to share and reflect on your own experiences (with the possibility of live coaching where appropriate).


Registered participants will gain access to a paper on ontological coaching. There will also be exercises and reflections for participants to work on between sessions.

At the end of the programme, you will receive a full summary of the course and a reading list.

Recordings and slides will be made available for all registered participants after each webinar.


Speaker Bio

Aboodi ShabiAboodi Shabi is Lecturer in Coaching and Behavioural Change at Henley Business School.

He has been working in executive coaching and coach training since the mid-1990s and has several years of international coaching, training and leadership development experience. He has delivered coach-training programmes and worked with executives and teams all over the world, and is a regular speaker on the international coaching circuit, and an invited guest tutor on mastery in coaching at several European coaching schools. 

He has served on the ICF global coaching board and was founding co-President of the UK ICF Chapter. He is currently on the editorial board of Coaching at Work magazine.

Price and special offers

As with all AC continuous professional development events, the fees are offered at a very good value, with an extra special price for AC members.

AC member: Your investment for the entire series is only £85 + VAT.

Non AC member: Pay £135 + VAT and you get access to the full series and ONE YEAR Associate Membership with the Association for Coaching immediately. 

For this price you get:

  • 4 x 90-minute interactive virtual seminar with Aboodi Shabi;
  • Pre and post resources to explore the concepts and apply your learning:
  • Recordings of all webinars and a copy of the slides for your own library;
  • A Continuous Professional Development (CPD) Certificate at the end of the series;
  • One-year Associate Membership with the Association for Coaching (if you are not already a member)

For any questions, please contact Smaranda Dochia, Director of Digital Learning & Events at

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