AC Webinar Series - How to Win More Business on LinkedIn
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AC Webinar Series - How to Win More Business on LinkedIn

14/11/2019 to 28/11/2019
When: Thursdays, 14th, 21st, 28th November 2019
8.00 EST / 13.00 GMT / 14.00 CET / 21.00 SGT / 23.00 AEST
Contact: Smaranda Dochia, Director of Digital Learning & Events

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Kim Arnold, Marketing Consultant 
Mark Williams, LinkedIn trainer a.k.a. ‘Mr. LinkedIn’


A series of 3 online seminars: 75-minute interactive webinars.
Recordings, slides and other resources will be available to all registered. 


14 Nov.  Getting set up for success: essentials to embrace & pitfalls to avoid 
21 Nov.  Becoming systematic: the 6-stage process for winning new clients
28 Nov.  Breaking it down: analysis of real-life posts (the hits AND the flops)

Course Rate

Members: £85 + VAT
Non-Members including 1 year AC Associate membership: £135 + VAT**

** This offer applies only to those who wish to become AC members. 
It cannot be used towards the renewal of current AC membership.

If you are not a member of the AC and/or not currently on our mailing list, by registering for this event you are agreeing to be added to our mailing list. You can opt out of receiving communications from the AC at any time by following the unsubscribe link at the bottom of any of our emails.



How to Win More Business on LinkedIn


With over 600 million users worldwide, LinkedIn is one of the fastest growing social media platforms today.

 But many coaches don’t know how to make the most of it to grow their practices.  Sound familiar?


Do you:

·       spend hours liking and posting but not getting any new leads for your business?

·       dread going on LinkedIn because you’ve no idea what to say?

·       feel awkward about promoting yourself – you don’t want to look like show off?

·       struggle to understand the algorithm and how to get your content seen?

·       feel lost when it comes to developing a LinkedIn strategy to boost your sales?


Worry no more. Mark Williams a.k.a. ‘Mr. LinkedIn’ and marketing consultant Kim Arnold are here to help. 


They’ll show you how to get to grips with LinkedIn and turn those lost hours spent aimlessly scrolling into hot leads for your business.

In this webinar series you will learn:


a)       A systematic way to use LinkedIn to win more clients

b)      Which types of content work best on LinkedIn and how to do them well

c)       How to do business through LinkedIn without selling your soul

Topics and schedule for the webinar series

**Live webinars will take place at: 13:00pm GMT on the above mentioned dates.

Each session will be 50-minute of presentation followed by 25-minute Q&A.


Webinar 1: Getting set up for success – the essentials to embrace and the pitfalls to avoid

This webinar shows you how to lay the right foundations for your LinkedIn strategy so that you turn activity (aimless scrolling) into action (conversations and leads).  We cover how to put personality into your posts, why slow and steady wins the race and how to engage, not paintball with your content.


Webinar 2: Becoming systematic: The 6-stage process for winning new clients

In this webinar, you’ll learn how to whip your LinkedIn strategy into shape.  We’ll start with a few pointers on effective profiles and networks before moving on to a step-by-step process to help you use LinkedIn in a systematic way to win business.  We’ll also cover posting techniques to increase your reach and visibility.


Webinar 3: Breaking it down - analysis of real-life posts (the hits AND the flops)

This webinar will get into the specifics of what makes some content fly and others fail.  We’ll be analysing lots of real-life examples of posts submitted by webinar attendees, as well as other leaders in the coaching and other fields. This will bring all your learning to life.


Recordings and slides will be made available for all registered participants.


Speaker BIOs

Mark Williams first delivered a LinkedIn workshop 10 years ago when LinkedIn had just 32 million users.


Fast forward to today and LinkedIn is now fast approaching 600 million users, thousands of which Mark has helped to be more productive on the platform, earning him the nickname ‘Mr. LinkedIn’.


He is also the producer and host of the popular LinkedIn podcast LinkedInformed.

Kim Arnold is an international marketing and communication consultant, helping companies stand out, connect faster with their clients and win more business. 


She believes that at least 80% of the time spent on social media is a big fat waste of time!  She loves helping her clients find effective and creative marketing strategies that squeeze every last drop of value out of their time and money.


Price and special offers

As with all AC continuous professional development events, the fees are offered at a very good value, with an extra special price for AC members.


AC member: Your investment for the entire series is only £85 + VAT.

Non-AC member: Pay £135 + VAT and you get access to the full series and ONE YEAR Associate Membership with the Association for Coaching immediately. 


For this price, you get:

·         3 x 75-minute interactive virtual seminar with Kim Arnold and Mark Williams

·         Pre and post resources to explore the concepts and apply your learning;

·         Recordings of all webinars and a copy of the slides for your own library;

·         A Continuous Professional Development (CPD) Certificate at the end of the series;

·         One-year Associate Membership with the Association for Coaching (if you are not already a member)

For any questions, please contact Smaranda Dochia, Director of Digital Learning & Events at

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