AC Live Coaching Demo - Magic of Metaphors: Going Deeper in Coaching Conversations
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AC Live Coaching Demo - Magic of Metaphors: Going Deeper in Coaching Conversations

When: Tuesday 26th May 2020
9.00 EDT / 14.00 BST / 15.00 CEST / 21.00 SGT / 23.00 AEST
Contact: Smaranda Dochia, Director of Digital Learning & Events

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Dr. Patrick Williams, Author & Personal Development Coach


Smaranda Dochia, Director, Digital Learning & Events


90 minute interactive live webinar

(Webinar recording and additional resources will be made available to all registered)

Date & Time

Tuesday 26 May 2020 at 14:00hrs BST

Programme Rate

Exclusive Member Benefit: Complimentary to AC members

Not an AC Member yet? Join our community and benefit from this and other digital learning programmes at no cost or for a discounted rate. More info here.


If you are not a member of the AC and/or not currently on our mailing list, by registering for this event you are agreeing to be added to our mailing list. You can opt out of receiving communications from the AC at any time by following the unsubscribe link at the bottom of any of our emails.

Live Coaching Demo

To learn and grow, a coach must evolve their practice and learn from the coaching community. We invite you to join our Live Coaching Demos programme to:

  • Watch expert coaching in real-time
  • Learn from our vibrant and knowledge rich global coaching community
  • Gain new insights through observing coaching tools applied
  • Develop as a coach, grow your practice and inspire your clients


The Live Coaching Demos is an AC Digital Learning initiative, offering our community access to new coaching approaches and techniques through live online learning on a range of relevant and thought-provoking topics.

Live Coaching Demonstration:  Using the Magic of Metaphors: Going Deeper in Coaching Conversations

Metaphors are frequent in most conversations but are often under appreciated and under utilized in change mastery and personal and business development.

Learning to use metaphors on purpose energizes our coaching work with clients and gives new methods, techniques, and applications for increasing client awareness and choices for changing behavior as well as new learning of what they did not know before.

In this webinar, Patrick will use the Magic of Metaphors to demonstrate:  

  • How to listen for metaphors in your client conversations
  • Steps to elicit metaphors for creativity in problem solving
  • A magic question that almost always evokes metaphoric viewpoint of a present challenge
  • When and how to use guided imagery as a tool for creativity

We will also consider key learning points such as:

The neuroscience of metaphors, creating metaphor in guided imagery, and using photographic cards or pictures with clients as stimulation for new ‘points of view”.


Following the webinar, participants will gain access to the webinar recording and slides.

Speaker Bio

As a coach for 4 decades Pat is a founding member of the ICF and is an inaugural member of its Circle of Distinction, a Master Certified Coach, a Board-Certified Coach, and a member of Forbes Coaching Council.

As an educator, he was a founding member of Harvard University’s Institute of Coaching, has taught graduate students at several notable institutions and served as curriculum consultant for the Coaching Certificate program at Fielding International University, and was named Educator of the Year by the New England Educational Institute (2008).

Dr. Williams is also Past President of ACTO (Association of Coach Training Organizations), ICF board member and Honorary VP of the International Society for Coaching Psychology

Dr. Pat currently provides coaching to Navy Seals, Prisoners, and formerly incarcerated and teaches and mentors at several coach training entities.

Price and special offers

Exclusive AC Member Benefit: Join us for this program at no cost
Not an AC Member yet?  Join our community and benefit from this and other digital learning programs at no cost or for a discounted rate. More info on how to join us and other member benefits

Join this complimentary webinar and you will gain access to:

  • 90-minute interactive live coaching demo with Dr. Pat Williams
  • Recording of the session and access to any materials shared
  • A digital community of peers who share the same challenges and have similar goals

For any questions, please contact us at

Website Sponsors

Online Conference
Coaching in the Workplace, Performance. Culture. Mastery being held online on 24 -26 June 2020.