UK Virtual Event: Understanding Cultural Transition with Ruth Hughes
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UK Virtual Event: Understanding Cultural Transition with Ruth Hughes

The Association for Coaching (AC) is pleased to welcome Ruth Hughes to speak at this 2 hr Virtual Event ‘Understanding Cultural Transition’. This event will explore the psychological impact of culture shock, change models to build perspective and acceptance, goal visualisation, strengths techniques and evidence-based positive psychology techniques. The event will discuss how these models and techniques can be ethically and effectively utilised in coaching. Members £25, Non-Members £40 [ex-VAT].

When: Wednesday, October 7, 2020
18:00 (BST)/ 19:00 (CEST)/ 13:00 (EDT)
Where: Virtual Event
Contact: Julia Towndrow, Events Administrator

Online registration is closed.
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About this Event:

This is an interactive, practical Virtual Event in which:

We will develop an understanding of how culture shock (whether triggered by moving countries, moving jobs or the Covid-19 situation) can impact on us and on our coaching clients psychologically; in some cases shattering our assumptive world.

We will explore how utilising change models can help create perspective and enable coaching clients to defuse from their emotive responses to such change.

We will explore how utilising clear goal visualisation, acceptance and strengths techniques can help us and our clients mitigate against challenges to identity and purpose caused by cultural transition.

We will try out evidence-based positive psychology techniques which can be used to support wellbeing through transition.

We will explore how and to what extent these models and techniques can be utilised in coaching.

In this Virtual Event you will learn to:

  • Develop greater understanding of culture shock and the cultural transition process.
  • Explore coaching approaches which support clients through change.
  • Utilise positive psychology, acceptance and strengths approaches to support coaching clients.

Speaker Bio

Ruth Hughes is a coach, educator, consultant, and professional speaker in the fields of coaching psychology, positive psychology, positive education, culture shock and international student wellbeing.  After thirty years in education, Ruth completed an MSc in Applied Positive Psychology and Coaching Psychology, founding her company Curious Human in 2018 . She combines lecturing/tutoring at UEL and the University of Cambridge (ICE), with speaking at events including English UK Conferences and Regional Workshops; The Positive Psychology Symposium at New Bucks University; and the British Psychological Society SFCG International Conference, also delivering training as Associate Consultant with Worth-it Positive Education CIC.

Price and Special Offers

As with all AC continuous professional development events, the fees are offered at a very good value, with an extra special price for AC members.


AC member: £25 + VAT.
Non AC member: £40+ VAT


Attendance qualifies for CPD and a certificate will be emailed to you post-event.

After registering for this event you will receive details of the event in a confirmation automated email. This email may sometimes land in certain junk folders. We advise that you check your junk folder if you have not received the confirmation automated email in your inbox within 24 hours of registering for the event.

Not a Member of the AC yet?  Please click on here to find out more.

If you are not a member of the AC and/or not currently on our mailing list, by registering for this event you are agreeing to be added to our mailing list. You can opt out of receiving communications from the AC at any time by following the unsubscribe link at the bottom of any of our emails.

For any questions about this event, please contact: Julia Towndrow, Events Administrator at


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