** This offer applies only to those who wish to become AC members. It cannot be used towards the renewal of current AC membership.

If you are not a member of the AC and/or not currently on our mailing list, by registering for this event you are agreeing to be added to our mailing list. You can opt-out of receiving communications from the AC at any time by following the unsubscribe link at the bottom of any of our emails.

Marketing Made Simple

We welcome back marketing experts Frances Khalastchi and Simon Batchelar for four more quarterly sessions in our Marketing Made Simple programme for AC Members.

Frances and Simon will bust some marketing myths, inspire you, and get you more clear, more confident, and more creative about putting yourself out there.

You will enjoy practical exercises and motivating guidance from Frances and Simon, who collectively bring 40 years of experience in marketing and communications.

Recordings of the first webinars in the Marketing Made Simple programme are available on our new Digital Learning Hub . 

Our quarterly workshops will focus on four key themes:

● Marketing Myths 
● Ideal Client Niching
● Your Work/Work Balance
● Coaching Products

Marketing Myths - 11 January 2024

In this session, Simon and Frances will present some of the myths about social media, content, algorithms and "how to 10x your income". They will share what's really going on behind these myths and how you can avoid being drawn in.

In small breakout groups, you will be able to share what worries you about marketing and then come back in plenary to discuss the common concerns.

Simon and Frances will offer their insights into how to do good, ethical marketing that doesn’t feel icky.

You can book your complimentary place on all four workshops in 2024 now: 

1. Marketing Myths on Thursday, 11 January 2023 (register via the button above)
2. Ideal Client Niching on Thursday, 11 April 2024
3. Your Work/Work Balance on Thursday, 11 July 2024
4. Coaching Products on Thursday, 10 October 2024

Who is this programme for?

This programme is suitable for New Coaches, Seasoned Coaches, Executive Coaches, Team Coaches, Personal or Career Coaches, Leader Coaches, Health Coaches and Supervisors.

Preparation

Connect with Simon and Frances on LinkedIn before the workshops to let them know what your current marketing challenges are and if you have any questions that you want them to answer.  

Resources

Registered participants will gain access to the webinar recordings and any slides or resources that Simon and Frances share. All webinar recordings in this programme are available on one resources page.

Speaker Bio

Simon Batchelar has run an online marketing agency for over 18 years and, in that time, transformed the marketing of over 400 small businesses. Their longest-standing client tripled their turnover to over £5m, and they have taken another client from starting their blog in a coffee shop to talking on the TED stage. Simon has written the book on Empathy-Led Marketing, which underpins the Better Bolder Braver teaching method.

Frances Khalastchi has 20 years of experience in Corporate, Third Sector, Start-up, and Government communications. She has created brand partnerships, launched products, designed websites, and trained many people along the way. She now helps coaches improve their relationship with marketing. Her clients face the feelings that marketing brings up and then capitalize on self-awareness to feel more confident about putting themselves out there.

Programme Price

Exclusive Member Benefit: Join us for this program at no cost.

Not an AC Member yet? Join our community and benefit from this and other digital learning programs at no cost or for a discounted rate. More info on how to join us here .

Join this complimentary webinar and you will gain access to:

• 90-minute interactive live webinar with Simon and Frances
• The session recording, slides, and all materials shared
• A digital community of peers who share the same challenges and have similar goals

For any questions, don't hesitate to get in touch with us at digitallearning@associationforcoaching.com .