** This offer applies only to those who wish to become AC members. It cannot be used towards the renewal of current AC membership.

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AI, Humans, and Feedback that Works

How can you help clients extract deeper, lasting value from feedback?

Join Dr David Drake in this transformative webinar series to discover how to turn feedback into a catalyst for meaningful change. Through the groundbreaking concept of Developmental Threshold Zones (DTZ), you will learn to guide your clients - and yourself - through pivotal moments of growth. 

David will support you in exploring a new frame for feedback built around the DTZ and attachment theory that is dialogical rather than transactional. 

Finally, David will showcase an AI-based application that accelerates the use of feedback in bringing about change. You will explore the implications of AI and discuss how these approaches can enrich our coaching and why the world needs them even more now. 

Description of each webinar 

Webinar One: Help your clients grow

The first session will introduce the Developmental Threshold Zones (DTZ), and you will be guided on how to use this to address one of your own aspirations. 

Webinar Two: Help your clients get more from feedback

The second session will introduce you to a new frame for feedback built around the DTZ and attachment theory. You will be guided in using it to give more generative feedback to peers. 

Webinar Three: How AI can help you improve as a coach and as a human

The third session will introduce you to an AI-based application that accelerates the use of feedback in bringing about change. We will explore the implications of AI and its challenge to mature ourselves. We will close with a dialogue about how these approaches can enrich your coaching.

Who should attend? 

This webinar series is ideal for Seasoned Coaches, Executive Coaches, Team Coaches, Personal or Career Coaches, Supervisors, Leader Coaches, HR /OD Professionals or Internal Coaches. 

In this webinar series you will learn:

1. Integrative Development: Learn how this approach drives lasting value from coaching
2. Developmental Threshold Zone (DTZ): What it is and how to use it to help clients accelerate their growth
3. A New Perspective on Feedback: Shift from seeing feedback as a one-way exchange to a dialogical process rooted in DTZ and attachment theory
4. AI-Powered Transformation: See a cutting-edge AI application in action, designed to supercharge the feedback process
5. The Five Maturities: Identify where you can grow most and support clients in doing the same

David will also guide you in applying these concepts to one of your personal aspirations, giving you a firsthand experience of their impact.

Why It Matters:

As the demand for meaningful coaching grows, these innovative approaches - blending human insight with AI - are more vital than ever.

Take this opportunity to explore what’s next in feedback, human development, and the future of coaching.

Active Learning

Each session includes multiple pauses for questions, reflections, and an extended breakout room, ensuring everyone gets the opportunity to practice and engage deeply with the material.

Preparation

Participants are encouraged to read The Five Maturities Report.

Resources

Registered participants will gain access to the webinar recordings and slides after each session, along with several resources from Dr David Drake, including his article on Using Developmental Threshold Zones to Accelerate Clients’ Growth.

Speaker Bio

Dr David Drake is the CEO of The Moment Institute in Amsterdam. He founded Narrative Coaching and created Integrative Development as a new approach to learning & development. He is the Head of Ovida Labs, focused on using AI to enrich user journeys and get optimal results from the feedback process. 

David is a Thought Leader for the Institute of Coaching and part of the inaugural class of Coaches50. He is the author of The Five Maturities: A New Paradigm for Developing Coaches. He has written 75 publications, including Narrative Coaching: The Definitive Guide to Bringing New Stories to Life. 

Webinar Series Price: 

Members: £95 + VAT
Non-Members including 1-year AC Associate membership: £155 + VAT**

This price includes:

• 3 x 90-minute interactive webinars with David Drake
• Recordings of all webinars and a copy of the slides for your library
• A Continuous Professional Development (4.5 CPD hours) Certificate
• One-year Associate Membership with the Association for Coaching (if you are not already a member)

For any questions, please contact us at digitallearning@associationforcoaching.com .