COVID-19 Updates
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Collaborative Conversations with Masters  COVID-19 Updates
Collaborative Conversations with Masters   A Message from the CEO

On behalf of the entire Association for Coaching (AC)’s global and regional leadership teams, along with our contributors and dedicated business services functions, here to support you, our thoughts go out to all our members and communities across the world during these unprecedented times.

Like you, we are all concerned by the disruption the coronavirus (COVID-19) is starting to have on our day-to-day lives, along with the potential impact it could have on our health or businesses in the months ahead.

On the 11th March, 2020, the World Health Organization (WHO) characterised COVID-19 as a pandemic, WHO_COVID-19_11March2020. With public safety and health on everyone’s minds, we are seeing ongoing updates and advice from our governments and the health authorities for putting preventative measures in place to help contain the virus and reduce transmission, especially for those most at risk.

We’ve been inspired by the way communities, businesses and governments have been pulling together to share information and resources, so that we can work together through this crisis. For me, it’s also a reminder to seek refuge with the power of coaching and the caring and supportive communities we all belong to.

As a predominantly virtual organization since we began in 2002, the AC is accustomed to operating and running a number of our continuing professional development programs, online. To name a few, these include our Group Supervision Experience Calls, Digital Learning webinars, Collaborative Conversations with Masters’ series, Live Coaching Demonstrations and our upcoming “Coaching in the Workplace” Virtual Conference scheduled for 24-26th June 2020.

Therefore, at one level, we will carry on as normal in our ways of operating, but in a very different context. It will, however, affect the dates and running of our face to face events. Our policy and suggested guidelines are highlighted in this document.

We understand that this level of uncertainty can lead to a sense of fear or loss of control, for some. For others, you’re seeing it as an opportunity, to ‘step back’ and review your priorities, and what matters. By applying a coaching mindset, on ourselves, firstly, by its very nature this will help us find solutions, so that we can best serve our clients, families and communities.

Please know that we are in this together. We look forward to having further dialogue with our members over the coming weeks and months ahead, to work through both the challenges and opportunities we are each faced with individually, and as a collective community. As the Director General of WHO reaffirms, this will require a ‘whole -of society approach’. We will shortly be announcing some virtual sessions, relevant to COVID-19, to support the coaching community.


Katherine Tulpa

Chief Executive Officer,
Association for Coaching

To view the AC Company Policy and Guidance to our Members and Community in pdf version please click here.

Coronavirus (COVID-19) Policy and Guidance

The Association for Coaching (AC) is closely monitoring the COVID-19 outbreak and in light of the rapidly evolving circumstances, we want to update you on the active steps we are taking to minimize the impact of the virus in response to the situation. The safety and well-being of our members, internal teams, clients, partners and the coaching community is our utmost priority, and we're continuing to follow official guidance from governments and health authorities globally.

We have put in place a series of measures to help ensure the safety and the continuity of our business, and support for our members and community during this time.

  • We will continue to follow guidance by governments, health authorities globally including organizations such as: the World Health Organization (WHO), the U.S. Centers for Disease Control and Prevention (CDC), Australian Government – Department of Health
  • Public Health England, and governments and health authorities globally.
  • We are proactively sharing relevant information about COVID-19 with our members and community on the role we can all play in minimizing the spread of illness.
  • The AC is predominantly a virtual organization, we remain contactable and we are always here to help you.
  • We will continue to monitor the situation closely and will update this guidance information accordingly.

AC Events, Co-coaching, Forums and Webinars

  • Unless otherwise advised by your local regions, all face-to-face AC events up until at least 31st May 2020 are being cancelled, rescheduled, or where possible, being held virtually.
  • We will be in touch with anyone who is registered to attend an affected event with further details. Full refunds will be issued for any events that are cancelled.
  • We encourage our members to take advantage of our online Digital Learning program of events, which will not be affected. View our upcoming Events Schedule.

If you have any further questions surrounding events, please contact your local coordinator, or alternatively, and we will forward this to the appropriate person.

In light of the outbreak of COVID-19, we have amended our cancellation policy for Association for Coaching (AC) face to face event bookings, to allow greater reassurance, and flexibility:

Face-to-Face Event Bookings:

  • If an event is cancelled or postponed by the AC, a full refund will be issued.
  • If, you are unable to attend an AC event for which you have booked, we will issue a full refund without charge, for all cancellations made up to 31st August 2020.
  • For any questions regarding cancellations or refunds for an event please contact our Finance team at

Virtual Event Bookings – Existing Policy:

The above only applies to face to face events. For virtual events it will be our standard policy as below:

  • In the unlikely circumstance that this event is cancelled or postponed by the AC, a full refund will be issued.
  • If, for any reason, you are unable to attend the event for which you are booked and provide 7 full days’ notice, we will issue a full refund, minus an admin charge of 20% the original price paid.
  • For any questions regarding cancellations or refunds for events please contact our Finance team at

We recognize that COVID-19 will impact our members, below are some links you may find useful for business continuity planning and how to build resilience in your business:

Governments and public health authorities are implementing travel restrictions globally which are rapidly changing. The following links below provide the latest up to date travel guidance and information.

The AC is currently scheduling online virtual sessions, for our members over the coming weeks. To connect and share about the challenges and opportunities we are faced with. These sessions aim to bring our community closer together to support one another.

The first of the series, complimentary to all AC members, will be held on 26th March 2020, How to Go Virtual: Look good on camera and engage with your audience. Book now to register your place.

Further information and support can be found in the links below.

Please continue to seek advice and support from your governments and health authorities, for the most up to date instructions and advice. In addition, below are some links to various international health authorities that may be useful.

As resourceful as coaches and coaching champions are, we are confident our members will leverage their strengths and find new ways and approaches in practice to effectively manage with the challenges ahead.

Supervisors Virtual Meet Ups 

Space to talk about Coronavirus –working in an uncertain world - the impact on you personally and professionally.
In such turbulent times, and in a profession where we are supporting others, who supports us?

Self-care is so important and even more so now as we support others emotions, dilemmas and the uncertainties of the current situation. We are therefore inviting you to join in an additional Virtual Supervision Support meet up group.

This is an informal, spontaneous meet up/virtual support group - an open space for you to share challenges and issues you are facing, personally and professionally.

These will be hosted by Anne Calleja, Carol Whitaker and Jo Birch – all Executive Coaches and Supervisors and volunteers with the AC.
We have three calls taking place on Friday March 27th at 10am, 2pm and 4pm (UK times), and thereafter every Friday through April starting at 10.00 am.

To register your place please visit the Special Events section of the AC Events Calendar here: Supervisors Virtual Meet Ups

COVID19 – What else we can all do to protect ourselves.

Dr Sarah Stewart-Brown, Professor of Public Health, at Warwick University and lead author of the Warwick-Edinburgh Mental Wellbeing Scales shares her thoughts on what more we can do to protect ourselves during the COVID19 outbreak.

Peer Support

Are you a new coach who would benefit from a peer conversation?
Would an open and supportive conversation with a peer who is an experienced coach help you?

Our team of wonderful Accreditation Assessors, all of whom are experienced coaches, are ready and willing to speak with you and share with you their wisdom and support. Click here to visit our Peer Support page

Supervision Support Project

All AC Members – ‘urgent’ Supervision when coaching distressed clients

Please click here to find out more about our Supervision Support Project.  If you have an urgent need for the support of a supervisor (for example you are concerned about one of your clients or are yourself distressed) and you cannot currently afford supervision or just cannot get an appointment with your supervisor.

If you would like to contribute by sharing any insights, creative approaches, or content within our supportive community we would love to hear from you. Please contact us at

Our collective AC team are also here to support you. For for any queries please contact us by emailing or get in touch with your local AC contact.


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