We coaches are people who love to help. Because of this, our core values include those of supporting and motivating people to be the best version of themselves. We gain our qualifications or experience and we set out to change the world. Then we discover that getting clients, paying clients, is a whole different ball-game and before you know it, we are coaching or mentoring for free. Sound familiar? Or worse, sound like a nightmare scenario – you have to make a living, right? Some of us coach for free because of our compulsion to help, our commitment to this way of working and the fact that we haven’t found a way to make coaching viable – a way to get paying clients. Others do have clients that pay, but have found themselves discounting fees ‘to get the business’ and will have discovered that this is a race to the bottom. It doesn’t have to be that way!