Gordon’s particular interests are increasingly shaped by the paradox created between an open and connected world working in parallel to an increasingly disconnected and uncertain marketplace. This “new normal” he believes, will require citizens and business leaders to keep pace with the speed of technological change without it destabilizing our intrinsic moral and ethical anchors. The challenge of how we connect private profit with public good, shareholder value with social purpose and sustainable innovation with institutional and individual investment and social investment he believes will be one of the key challenges of our times”.
Gordon draws on his vast knowledge of social enterprise and social innovation experience to coach business leaders and train business leaders of the future still in education. The primary focus is on the need to achieve value-based commercial success by driving business innovation that is also socially and environmentally responsible. Key to his approach is to help realize performance potential of the individual by establishing a balance between professional ambition with personal wellbeing. His coaching style is non-directive but challenging, empathic but focused driven, strongly intuitive but market-based practical
Gordon is one of the UK’s pioneers in the development of social enterprise and equity-based social innovation initiatives. Examples include the trend setting training restaurant, Hoxton Apprentice and the ground breaking social enterprise, Training for Life. For well over 25 years, he has worked with a range of business leaders to help come up with connected solutions to perennial societal problems that impede business interest. He has advised the UK Government and, in 2007, they adopted his proposal for a Social Stock Exchange. More recently he joined the board of a publicly listed social investment company that, since its inception in 2014 has raised approximately £100m from institutional investors. His current focus is to now scale social impact within business and beyond corporate philanthropy.