Our Purpose

Our purpose is to inspire and champion coaching excellence, to advance the coaching profession and make a sustainable difference to individuals, organizations and, in turn, society.

Our Values

• High Standards - so that we continue to advance the profession.
• Progressive - so that we are strategic and forward focused.
• Member & Market led - so that we remain dynamic and relevant.
• Inclusive - so that we value and appreciate our diverse community.
• Educational - so that we champion excellence and learning.
• Responsive - so that we meet our commitments.
• Collaborative - so that we make a collective difference

Our Aims

• To actively advance education and best practice in Coaching.
• To develop and implement targeted initiatives to encourage growth to the profession.
• To demonstrate accountability and credibility through role modeling a coach approach.
• To encourage and provide opportunities for an open exchange of views and experiences.
• To collaborate and build a network of strategic alliances and relationships worldwide, to maximise the member’s and the profession’s potential.