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The Association for Coaching® (AC) is a leading independent, and not-for-profit professional body dedicated to promoting best practice and raising the awareness and standards of coaching, worldwide.

Our purpose is to inspire and champion coaching excellence, to advance the coaching profession and make a sustainable difference to individuals, organizations and society 

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A global organisation of coaching professionals

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Build & maintain your coaching business

Coaching Perspectives the Association for Coaching’s International magazine

Coaching Perspectives is the AC’s flagship global publication and a key benefit of membership. Published quarterly, the magazine delivers informative and thought-provoking content, global in reach and mindset. We are proud to feature leading coaches and thought leaders among our contributors. The magazine offers practical guidance, new ideas, research, interviews, and features on a wide diversity of activities, organisations and ventures pertinent to coaching and leadership. Previous issues.

The latest issue focuses on disruption and its relevance for coaches. Disruption is about step change, not evolutionary change, and we identify the issues that organisations, leaders and coaches should consider as the pace of change in business and society increases.

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AC International focus on Turkey Sir John Whitmore (1937 - 2017)

Nearly 50 coaches in Turkey took part in a new AC Event - “Storytelling in Coaching” on 4th November. Günay Özarın challenged coaches reach a higher standard of performance in their coaching sessions with stories. The presentation focused on emphazing the importance of creating a story of the journey "Becoming me", which a coach should skillfully tell.

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John was a pioneer, a visionary and to us a legend. He was a proud AC Global Ambassador; to us he was far more than a figurehead or a picture on a website, he was a pioneer, a visionary and to us a legend.

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Events Calendar
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    Latest from the AC

    View the latest press releases and articles relevant to coaching and the coaching profession from the Association for Coaching.


    Latest Press Articles: The AC is delighted to announce the launch of its newly redesigned website and member platform. A member-driven, informative area for interaction and collaboration.

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    Digital Learning

    Our regular webinar series feature presentations and interactive sessions with experts from the coaching field. Our series vary in topic but cover a broad range of components and specialities.

    New series:  Mastering the AC Coaching Competencies with Jeannette Marshall, from 21st February, 2018.

    Want to top up your coaching skills? This webinar series is what you need, full of insights, authoritative content and practical understanding, incorporating theory and practice, and full of great
    nuggets of actionable content.

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    AC Store

    The AC Store offers a compelling line of books focusing on the coaching industry, best practice and professional tools for development as well as videos and podcasts.  We encourage both members and non-members alike to benefit from the range of learning on offer.


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