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Speaker
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Prof. Nicky Terblanche, Head of Leadership Coaching at Stellenbosch University
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Format
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60 minute interactive live webinar
Webinar recording and other resources will be available to all registered
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Date & Time
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Tuesday, 2 December 2025 @ 8.00 EST / 13.00 GMT / 14.00 CET / 17.00 GST / 21.00 SGT / 23.00 AEST
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Programme Rate
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Member Benefit: Complimentary to AC members
Not an AC Member yet? £35+VAT
Join our community
and benefit from this and other digital learning programmes at no cost or for a
discounted rate. More info here.
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** This offer applies only to those who wish to become AC members. It cannot be used towards the renewal of current AC membership.
If you are not a member of the AC and/or not currently on our mailing list, by registering for this event you are agreeing to be added to our mailing list. You can opt-out of receiving communications from the AC at any time by following the unsubscribe link at the bottom of any of our emails.
AI Virtual Café: Latest Research Findings on AI Coaching
AI is rapidly entering the coaching world - but what actually works?
Join us for a thought-provoking session where evidence replaces assumptions and research meets real-world coaching.
In this AI Virtual Café, Professor Nicky Terblanche, one of the leading researchers in AI coaching, shares fresh, ground-breaking insights from two new studies:
1. Which model works best in AI coaching?
A direct comparison of GROW, Solution-Focused, and CBT frameworks embedded in AI coaching chatbots.
2. Directive vs. non-directive AI coaching:
What happens when AI “leads” the session - and what changes when it “listens”?
The findings raise essential questions:
• Can AI truly coach?
• Do the same principles that guide human coaching also hold true for machines?
• How can coaches stay informed and ethical as AI enters our profession?
Whether you’re already experimenting with AI tools or just starting to explore, this Café is your space to learn, reflect, and discuss with peers in real time.
In this session, we will explore: • How AI tools are being designed, implemented, and evaluated in coaching
• What research reveals about directive vs. non-directive approaches in AI coaching
• The ethical and practical implications for coaches
• Why research literacy is now a core skill for future-ready coaches
Why does this matter for coaches? Research is your compass in the AI era. It separates hype from evidence - and helps you make confident, ethical decisions in your coaching practice. In this Café, we replace noise with research you can use so that you can lead conversations about AI coaching with clarity and ethics.
Who should be attend? This session is ideal for coaches of all levels and specialisms - executive, career, team, internal coaches, or supervisors - who are ready to explore how AI can support a sustainable, future-ready coaching practice.
Resources included Registered participants will gain access to the webinar recording and slides.
Be Part of the Conversation We look forward to hearing your ideas, questions, and experiences. Whether you’re an AI early adopter or cautiously curious, explore how technology can serve the future of coaching - thoughtfully and ethically.
Speaker Bio
Prof. Nicky Terblanche is an academic, researcher, leadership coach, and entrepreneur. He has a master’s degree and a PhD in Leadership Coaching and a master’s degree in electronic and software engineering. He is an Associate Professor of Leadership Coaching and Research Methodology at Stellenbosch Business School, South Africa. His research interests include leadership coaching with a focus on Artificial Intelligence Coaching. He is also the founder and CEO of CoachVici.com, which creates AI Coaches for organisations.
Programme Price
Exclusive Member
Benefit: Join us for this program at no cost.
Not an AC Member
yet? £35+VAT
Join our community and benefit from this and other digital
learning programs at no cost or for a discounted rate. More info on how to join
us here.
Join this webinar and you will gain access to:
- 60-minute interactive
live webinar with Professor Nicky Terblanche
- The session recording,
slides, and all materials shared
-
A digital community of
peers who share the same challenges and have similar goals
For any questions, don't hesitate to get in touch with us at digitallearning@associationforcoaching.com.
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