** This offer applies only to those who wish to become AC members. It cannot be used towards the renewal of current AC membership.

If you are not a member of the AC and/or not currently on our mailing list, by registering for this event you are agreeing to be added to our mailing list. You can opt-out of receiving communications from the AC at any time by following the unsubscribe link at the bottom of any of our emails.

Marketing Made Simple

Marketing Made Simple offers AC Members access to quarterly, themed marketing workshops designed explicitly with coaches in mind. 

Frances Khalastchi and Simon Batchelar will bust some marketing myths, inspire you, and get you more clear, more confident, and more creative about putting yourself out there.

You will enjoy practical exercises and motivating guidance from Frances and Simon, who collectively bring 40 years of experience in marketing and communications.

Recordings of previous webinars in the Marketing Made Simple programme are available on our Digital Learning Hub. 

Check the links below for the following webinars in this programme - you can already register. 

Our quarterly workshops will focus on four key themes:

● Marketing Myths 
● Ideal Client Niching
● Your Work/Work Balance
● Coaching Products

Ideal Client Niching - 11 April 2024

In this webinar, Frances and Simon will help you narrow down who you can serve most effectively to get noticed by the right people and start meaningful conversations. 

Join us for this interactive workshop where you can learn how to signpost to your ideal client that they're in the right place (and signal early on to those who are not the right fit that they're not).

Simon and Frances will guide you through a niching exercise and give you time and a creative way to think about who yours might be. 

You will then share with each other who your ideal client is and practice articulating their needs and wants.

Book your spot for the next Marketing Made Simple workshops now: 

• Your Work/Work Balance on Thursday, 11 July 2024
• Coaching Products on Thursday, 10 October 2024 

Who is this programme for?

This programme is suitable for New Coaches, Seasoned Coaches, Executive Coaches, Team Coaches, Personal or Career Coaches, Leader Coaches, Health Coaches and Supervisors.

Preparation

Connect with Simon and Frances on LinkedIn before the workshops to let them know what your current marketing challenges are and if you have any questions that you want them to answer.  

Resources

Registered participants will gain access to the webinar recordings and any slides or resources that Simon and Frances share. All webinar recordings in this programme are available on one resources page.

Speaker Bio

Simon Batchelar has run an online marketing agency for over 18 years and, in that time, transformed the marketing of over 400 small businesses. Their longest-standing client tripled their turnover to over £5m, and they have taken another client from starting their blog in a coffee shop to talking on the TED stage. Simon has written the book on Empathy-Led Marketing, which underpins the Better Bolder Braver teaching method.

Frances Khalastchi has 20 years of experience in Corporate, Third Sector, Start-up, and Government communications. She has created brand partnerships, launched products, designed websites, and trained many people along the way. She now helps coaches improve their relationship with marketing. Her clients face the feelings that marketing brings up and then capitalize on self-awareness to feel more confident about putting themselves out there.

Programme Price

Exclusive Member Benefit: Join us for this program at no cost.

Not an AC Member yet? Join our community and benefit from this and other digital learning programs at no cost or for a discounted rate. More info on how to join us here.

Join this complimentary webinar and you will gain access to:

• 90-minute interactive live webinar with Simon and Frances
• The session recording, slides, and all materials shared
• A digital community of peers who share the same challenges and have similar goals

For any questions, don't hesitate to get in touch with us at digitallearning@associationforcoaching.com.