About Us Leadership Team
Senior Leadership Team Leadership Team

Global Leadership Team

Katherine Tulpa
CEO and Co-Founder

Katherine is CEO and Co-Founder of the Association for Coaching. As an Accredited, Global Coach, she runs a successful board-level coaching business, Wisdom8, specialising in coaching CEOs, Executives and Top Teams in some of the world's leading brands. Katherine works internationally across the UK, Europe, USA, UAE and Asia, and has coached across 30 different nationalities. She is an author in 3 coaching books, a keynote speaker, lecturer, coach mentor & consultant, and sits on 2 editorial boards. Recognised by her peers, she is recipient of the 'Coach/Mentor of the Year' award by Coaching at Work, the AC Honorary awards for 'Influencing & Impacting the Coaching Profession', and a 'Thought Leader' Award at the World HRD Congress in Mumbai in 2012.

Alex Szabo
COO and Co-Founder

Alex is COO and Co-Founder of the Association for Coaching. She has over twenty five years experience in strategic leadership and operations. Alex works with senior leaders globally and has diverse senior commercial experience which she combines with a passion for developing senior executives to their full potential. Alex's background of psychology, training, merchant banking, and entrepreneurial experience led her to found Tailored Coaching and co–founded Purposeful Connections. Alex was awarded an AC Honorary award for Influencing the Coaching Profession, is an author in Excellence in Coaching and is on the international editorial board of the academic-based coaching journal "Coaching; an International Journal of Theory, Research and Practice"

Darren Robson

Darren Robson is the CFO for the Association for Coaching and part of the original AC team since 2003. In addition to his AC role, he is proud to have created a portfolio of leadership roles in organisations that align with his sense of contribution and purpose. Founder of MOE Foundation (CIO Charity), that provides coaching skills development to young people and their supporters. By 2017 MOE has gifted more than £1.3 Million worth of training and development and has 500 MOE Certified Coaches. Darren also runs a successful leadership development organization, DRArete, that specializes  with CEOs, Entrepreneurs and their teams. Most recently Darren has become the MD of a Data Science business. His favourite title is Dad to Annaliese, Anyais & Sienna.

Central Leadership Team


Jeannette Marshall
Director of Accreditation

Jeannette is an AC Accredited Master Executive Coach, achieved accreditation with the Coaching Academy and has a Diploma in Business Performance Coaching. As Head of Coaching at Marshall Vere Associates, Co-founder of Purposeful Connections and through her work with the AC, she is passionate about crafting coaching programmes that bring about measurable changes in individuals, teams and organisations. Her delivery style is highly motivational, charismatic and energetic. With vast experience of working within hostile, fast paced, challenging environments including selection and recruitment, dealing with teams experiencing a takeover, running international conferences and working with inherited teams; she understands how difficult it can be to manage and develop others under those circumstances.

Digital Learning

Smaranda Dochia
Director of Digital Learning and Events

Smaranda is the Director of Digital Learning and Events for the Association for Coaching. She runs the AC Digital Learning Programmes, offering coaches across the world access to thought leadership and providing opportunities for continuous professional development. Through her work, Smaranda is committed to support the profession's sustainable growth and development. With over 12 years of international experience, Smaranda has a professional background in both non-for- profit and corporate environment, covering Human Resources, Event Management and Project Management with a focus on restructuring, organizational design and strategy building. Her coaching practice focuses on helping ambitious professionals accelerate their career development and sharpen their skills so that they can realize their full potential and make every day matter. 

Coaching Perspectives Editor

Hetty Einzig
Coaching Perspectives Editor

Hetty brings 30 years of psychology and executive coaching experience to global leadership development. Her career has spanned the arts, journalism and TV, health, NGO’s, policy and organisational development. A key focus is women’s leadership. A Director of The Flourish Initiative, a Senior Consultant with Performance Consultants International and Analytic-Network Coaching, and an Associate of Leaders’ Quest, she teaches on the Executive Coaching Diploma at the IMI in Dublin, and is the Editor of Coaching Perspectives, the AC global magazine. She holds a Masters in History of Art from the Courtauld Institute (UL) and a Masters in Psychoanalytic and Systemic Approaches to Consulting with Organisations from the Tavistock Centre (UEL). She is married and the mother of two millennial daughters.
Her new book, The Future of Coaching: vision, leadership and responsibility in a transforming world, published by Routledge is out now.

People and Engagement

Danielle Earley
Director of People and Operations

Danielle Earley is the Director of People and Operations for the Association for Coaching. Danielle’s primary focus is the effective operational running of the AC to ensure the AC is efficient and able to offer the best quality service to members.

Danielle has an international background as a HR Change and Project Manager delivering a wide range of programmes in large organisations covering process design, policy development, restructuring, HR technology implementation, change management, organisational design and project management.

Danielle has a passion for people development and her coaching and mentoring practice focuses on career development helping individuals achieve the career they desire.

Regional Team

Greater China

Dr Chris Lam

The setting up of the Association for Coaching in Greater China in 2016 recognises and marks the milestone in coaching development in China and globally.

The AC in Greater China is founded on the principles of champion of coaching excellence and ethics. We fulfil the global vision that there will be best practice in coaching everywhere in the world. AC in Greater China honours traditional Chinese culture, at the same time we determine that coaching can only thrive when there are rules and standards to ensure professionalism and fair play.  AC in Greater China pledges to advance partnership and connectivity for the success of coaches and coaching with and amongst fellow associates, professional organisations and enterprises in China and everywhere in the world. Today in the Greater China, we are more confident than ever that coaching open up the space and energy for every person and enterprise to discover, refresh and create. Together we lead coaching development in the Greater China to new ground.


The AC in Italy was established in 2013 and was warmly welcomed by our Italian  members and the wider coaching community within Italy. The objective of the AC in Italy is to encourage professional development through skill-sharing initiatives with the ultimate aim of coaches being fully recognised at institutional levels.  The AC in Italy:

  • continually promotes refresher workshops to allow members to exchange current best practice in coaching to achieve the very highest possible standards;
  • promotes the recognition and development of the professional capabilities of all its coaches, believing this to be a significant contribution to personal, professional, entrepreneurial and social development of the global reality of 21st Century Italy.


Luis San Martin

The AC in Spain was first established in with the objective of promoting excellence and ethics in coaching to those members and the wider community involved in coaching within Spain. We are strongly rooted in our global organisation and have strong international ties.

The AC in Spain mirrors the purpose and ethos of the AC. Our organizational culture is centred around coaching professionals in many ways including;

  • delivering professional standards and a process by which we ensure that best practice and standards within the coaching industry;
  • encouraging a real community with our members in Spain providing the opportunity to participate in our local and international events, accreditation schemes and online engagement.


Umut Ahmet Tarakci

The AC in Turkey started key activities and reaching out to coaches with a group of devoted coaches in October 2015. Since that time, we have been working on a number of studies to put coaching into scientific standards, to promote them amongst the coaching audience and more specifically to support coaches in Turkey.  The AC in Turkey continues to:

  • work with the Turkish media in order to communicate and promote good coaching practices;
  • utilise different platforms and events to explain coaching and best practice, harness speakers and experts within the coaching fields across different sectors and industries;
  • take the AC and combine it with local knowledge and culture to provide a unique offering to Turkish members of the AC;
  • offer a standard, free coaching programme that reaches thousands of students.


In 2002, the Association for Coaching (AC) was born in the UK. Founded by Katherine Tulpa and Alex Szabo, it immediately attracted talented coaching pioneers and leaders who shared the same vision, to address the needs of the emerging UK professional coaching community.

From 2002 to 2009 the Global Board members and the Founding AC UK leadership team evolved the AC, innovating new products, books, services, events and ground breaking coaching conferences. The team soon attracted leaders and coaches from across the world that set the AC on the pathway to global influence, impact and scale.

In 2009, the Global Board stepped into new central leadership roles and the UK AC team took on the baton of supporting the UK coaching profession. During this period, the UK has continued to develop, evolve and thrive. The focus has remained on delivering professional value added services and products to members.

1st July 2017 the AC UK once again becomes an integrated part of the AC as we evolve our professional delivery model. This strategic decision enables the AC to further enhance its offerings as we intend to grow the AC coaching communities in every country in the World.

If you are interested in viewing the teams or becoming involved in these regions please click here.

If you are interested in discussing the growth of the AC in your region please contact globalservices@associationforcoaching.com

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