Our Purpose

Our purpose is to inspire and champion coaching excellence, to advance the coaching profession and make a sustainable difference to individuals, organizations and, in turn, society.


Our Values

  • High Standards - so that we continue to advance the profession.
  • Progressive - so that we are strategic and forward focused.
  • Member & Market led - so that we remain dynamic and relevant.
  • Inclusive - so that we value and appreciate our diverse community.
  • Educational - so that we champion excellence and learning.
  • Responsive - so that we meet our commitments.
  • Collaborative - so that we make a collective difference


Our Aims

  • To actively advance education and best practice in Coaching.
  • To develop and implement targeted initiatives to encourage growth to the profession.
  • To demonstrate accountability and credibility through role modeling a coach approach.
  • To encourage and provide opportunities for an open exchange of views and experiences.
  • To collaborate and build a network of strategic alliances and relationships worldwide, to maximise the member’s and the profession’s potential.




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