** This offer applies only to those who wish to become AC members. It cannot be used towards the renewal of current AC membership.

If you are not a member of the AC and/or not currently on our mailing list, by registering for this event you are agreeing to be added to our mailing list. You can opt-out of receiving communications from the AC at any time by following the unsubscribe link at the bottom of any of our emails.

    In this Webinar Series, you will learn:

• How credibility and trust are built on LinkedIn
• How potential clients, organisations, and referrers assess credibility on LinkedIn, and which signals strengthen or weaken professional trust.
• Clarify how to position themselves clearly and professionall
• Gain clarity on how to articulate what they do, who they help, and what they are known for — without self‑promotion or sales language.
• Learn how to use LinkedIn in an ethical, values‑aligned way
• Understand how to engage on LinkedIn in a manner consistent with coaching ethics, professionalism, and relationship
• Recognise how to move beyond “posting for the sake of posting” and instead build a consistent, credible professional presence  over time.
• Leave with practical next steps they can apply immediately 

Active Learning

All webinars will be interactive, with time set aside for participants to discuss and practice new ideas and techniques.

Description of each webinar

Webinar 1: LinkedIn for Coaches  — Build Credibility, Not Just Visibility 

Focus: Reframing LinkedIn as a professional credibility platform 

Many coaches feel pressure to “be visible” on LinkedIn without clarity on how to do so professionally or authentically. This session helps coaches understand how credibility is built (and lost) on LinkedIn, and how to position themselves by building a clear personal brand that enables them to show up effectively without self-promotion or performative content.

Participants will: 

• Understand how trust and credibility are  formed on LinkedIn 
• Identify common profile and positioning  mistakes coaches make 
• Clarify what they want to be known for professionally 
• Leave with a clearer personal positioning lens for LinkedIn 

Webinar 2: A High‑Trust LinkedIn  Profile — From Coach to Thought Leader 

Focus: Profile clarity, authority, and first impressions 

A LinkedIn profile is often the first touchpoint for potential employers, clients, referrers, and organisations. This session focuses on creating a profile that communicates clarity, professionalism, and authority, without sounding sales-driven.

Participants will: 

• Understand which profile elements influence trust most 
• Identify gaps or mixed signals in their current profile 
• Learn how to write a clear, professional headline and about section 
• Align their profile with the type of work and opportunities they want to attract 

Webinar 3: Thoughtful Content on LinkedIn — Share Insight Without Self‑Promotion 

Focus: Ethical, insight‑led content for coaches that attracts opportunities

Many coaches struggle with what to post on LinkedIn, or whether to post at all. This session shows how to share thoughtful, experience-based insights that reflect coaching values and build trust over time, without becoming a “content creator” or marketer.

Participants will: 

• Understand what types of content build credibility versus erode it 
• Learn a simple structure for insight‑led posts 
• Identify content ideas rooted in real coaching conversations 
• Leave with a small set of post ideas they feel confident sharing 

Resources

Registered participants will gain access to the webinar recordings and slides after each session, along with speaker resources and workbooks.

Speaker Bio

Deirdre Martin is a business strategist, brand specialist, and coach who helps professional service providers build credible, differentiated brands and consistent client pipelines. She works with coaches to use platforms like LinkedIn in an ethical and authentic way, strengthening trust, reputation, and long-term opportunity.

Deirdre is a Certified StoryBrand Guide and Level C Brand Strategist, and the creator of proprietary frameworks including The Uncopyable Code™, DRAMATISE™, and the Apex Offer Architecture™. Her work blends strategic clarity, neuroscience, and practical business design to support coaches at all stages of practice.

She works with independent and executive coaches and consultants internationally, supporting them to communicate their value clearly, grow with integrity, and build businesses that reflect who they are and how they coach.

Price and special offers:

As with all AC continuous professional development events, the fees are offered at a very good value, with an extra special price for AC members.

AC members: £105 + VAT for the entire programme including resources.
Non-AC member: £185 + VAT for the entire programme including resources and one-year Associate Membership with the Association for Coaching.

For any questions, please contact us at eventsuk@associationforcoaching.com