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Ethical AI Marketing Lab

AI is evolving rapidly. Using it for marketing can feel overwhelming, and the ethical considerations surrounding it can be all-consuming. 

As coaches, what you need now is a reliable steer on how to use AI creatively and responsibly, without compromising your own boundaries or those of your clients. 

You want to use your limited marketing time wisely, helping people understand your work and feel confident about consistently showing up.

In this workshop with Frances Fogel, marketing and business development mentor for coaches, you will experiment with AI platforms to clarify your “Who, What, and Why”, explore how to create useful, compelling marketing content, and plan your time more effectively.

You will leave with:

• Usable content for your website, social media, and emails
• A marketing plan that utilizes AI and meets clients where they are
• Ideas for finding and collaborating with “gatekeepers” to generate new business
• Confidence to research and reach your target audience using AI and LinkedIn
  

In this workshop, you will learn:

1. Use AI tools to create relevant marketing content that reflects their own voice and approach to coaching
2. Explore Frances’s AC-accredited “Coach’s Marketing Journey” framework as a practical way to clarify their marketing and make it better, bolder, and braver
3. Use AI thoughtfully, with awareness of privacy, consent, and respect for their clients’ trust
4. Establish a sustainable and consistent marketing practice that balances coaching time and business development with creativity and productivity 
5. Build confidence to experiment, research, and collaborate - using AI, peers, and “gatekeepers” to reach the right audience with consistency, care, and creativity

Who is this workshop for?

This session is ideal for new and seasoned coaches - including executive, team, personal, health, and career coaches - who are ready to work with AI without compromising their ethics and values.

Active Learning and Preparation

This is a hands-on, interactive session. You will experiment with AI platforms in real time, guided by live demonstrations and short, timed exercises designed to help you generate content you can actually use.

You will work individually and in small groups to:

• Draft and refine posts, bios, and website copy using simple AI prompts.
• Explore how to adapt content for different levels of client awareness.
• Identify your own marketing rhythm and what feels sustainable week to week.
• Share your ideas with peers and receive immediate, constructive feedback.
• Reflect together on where AI supports creativity and where human intuition matters most.

The session is structured to encourage experimentation, conversation, and mutual learning, so you leave with both practical outputs and a clearer sense of how to integrate AI into your ongoing marketing practice.

Preparation

This is an interactive, hands-on workshop where you will experiment live with AI tools, and there will be opportunities to share and discuss what is generated. You don’t need to do anything in advance for this session, but you may like to have ChatGPT (free or paid) installed beforehand. If you already use another AI platform that you prefer, you’re welcome to work with that instead.

Resources

Registered participants will gain access to the webinar recording, slides, and any other resources after the session.
All registered participants will gain access to the webinar recordings and slides, as well as a list of resources shared by the speaker. 

Speaker Bio

Frances Fogel is the founder of Better Bolder Braver and a marketing and business development mentor for coaches. She has over 25 years’ experience across marketing, branding, and communications - from art insurance to the UK Government Digital Service.Frances holds a BA in Cultural Studies and Sociology and an MA in History of Art, where her research explored the relationship between culture, commerce, and communication - themes she continues to bring to her work. Creator of the Coach’s Marketing Journey course, accredited by both the AC and ICF, Frances helps coaches market their work ethically, creatively, and with   confidence in an increasingly AI-driven world.

Workshop Price:

Members: £45 + VAT
Non-Members including 1-year AC Associate membership: £125 + VAT**

This price includes:

• 1 x 120-minute interactive workshop with Frances Fogel
• Recording of the webinar and a copy of the slides for your library
• A Continuous Professional Development (2 CPD hours) Certificate
• One-year Associate Membership with the Association for Coaching (if you are not already a member)

For any questions, please contact us at digitallearning@associationforcoaching.com.