** This offer applies only to those who wish to become AC members. It cannot be used towards the renewal of current AC membership.

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GB In Person Event: Arts-Based Coaching. A Practical Journey into Creative Coaching Techniques

In this session participants will explore how artistic processes, such as music, photography, metaphor work or improvisational techniques, can be integrated into coaching conversations to help clients access intuition, emotions, and tacit knowledge that traditional dialogue may overlook.

We will cover the foundations of arts-based coaching, including psychological principles behind creative expression, how to select appropriate methods for different client needs, and ways to facilitate arts-based coaching processes safely and ethically. Through hands-on experiential activities, you will practice guiding clients through their thinking process. The workshop also addresses how arts-based tools enhance reflection and support complex transitions.

By the end of the workshop, coaches will have a grounded starting point and an evolving toolkit they can experiment with personally before introducing it to clients. They will leave with a deeper appreciation of how artistic processes can enrich reflection, open new channels of understanding, and expand their coaching presence.

Rather than a fixed set of techniques, the workshop offers a foundation for ongoing exploration, continued study, and a more spacious, imaginative approach to human development.

It this event you will learn:

• Develop an understanding of core Arts-Based Coaching principles and how creative processes support awareness, insight, and transformation. 
• Apply skills for facilitating safe, meaningful arts-based exploration with clients. 
• Interpret and translate artistic expressions into productive coaching dialogue.
• Strengthen confidence in integrating creativity into coaching, using a flexible set of techniques that can evolve with personal practice.
• Recognise ethical and practical considerations involved in arts-based methods, including boundaries, client readiness, and appropriate technique selection.
  

Who is this event for?

This webinar is for new coaches, seasoned coaches, executive coaches, team coaches, personal or career coaches, leader coaches, health coaches, supervisors, HR /OD professionals, and internal coaches.

Speaker Bio

Andrea Giraldez-Hayes, PhD, is a chartered psychologist, executive coaching psychologist, supervisor, psychotherapist, and consultant with a remarkable track record in academia and professional practice. With a background in education, community arts, and applied psychology, her projects have taken her worldwide, working for international organisations in the public and private sectors. 

With 30 years of academic experience, Andrea was the director of the Master's in Applied Positive Psychology and Coaching Psychology at the University of East London and is currently the course director of the Master's in Coaching at the University of Cambridge and a fellow lecturer for the MAPP at Bucks New University. 

Andrea's contributions to the field extend beyond her professional roles. She has authored numerous books, chapters, and articles. She is a member of the editorial boards of prestigious publications. Her latest co-edited books include Arts-based Coaching: Using Creative Tools to Promote Better Self-Expression (2024) and The Routledge International Handbook of Wellbeing Arts (2025). 

Julie Flower. Julie Flower is a leadership and team development practitioner with a background in public service and third sector leadership, and management consultancy. She is an ICF-credentialed coach, with a specialism in improvisation and navigating complexity.  Julie is also External Tutor in Coaching at Henley Business School (teaching on the Professional Certificate and MSc programmes) and a co-editor of Passmore, J. et al. (eds.) (2021, 2022 and 2023) Coaching Tools. Volumes 1, 2 and 3.  She runs a leadership development practice, The Specialist Generalist, and also works internationally as an associate with leading consultancies and flagship leadership development programmes.

Julie is an experienced improvised comedy performer.  Her MSc research explored how coaches experience participating in improv theatre exercises.  She has shared work on improv and coaching with a wide range of audiences, including The British Psychological Society, the ICF UK Conference, and London Coaching Group, and via a number of publications.

Programme Price

AC Member: £195+VAT

Non Member: £260+VAT

Not an AC Member yet? Join our community and benefit from this and other digital learning programs at no cost or for a discounted rate. More info on how to join us here .

For any questions, don't hesitate to get in touch with us at eventsuk@associationforcoaching.com.