** This offer applies only to those who wish to become AC members. It cannot be used towards the renewal of current AC membership.

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AC Webinar Series: Applied ACT for Coaching High Achievers 

High achievement often comes with a hidden cost. Many successful clients arrive in coaching polished, capable, and outwardly confident - yet privately exhausted by relentless self-criticism, fear of failure, and the unspoken belief that their worth is always on trial.

This four-part webinar series brings the psychology of thriving and the practical tools of Acceptance and Commitment Therapy (ACT) to coaches who work with high-performing, anxious clients. It is designed for coaches supporting people who look successful on the outside, yet feel as though they are constantly falling short on the inside.

Using an ACT-informed framework, the series reframes perfectionism, procrastination, anxiety, performance anxiety, and imposter syndrome - not as flaws to be fixed, but as understandable, learned patterns of control and avoidance. These patterns once served a purpose, but now keep clients stuck.
You will learn how psychological inflexibility fuels overworking, over-preparing, delaying, and hiding - and how to guide clients toward a more compassionate, values-centred way of living and performing.

Description of each webinar

Webinar 1: ACT Foundations and The Psychology of Thriving

This session introduces the ACT model and the concept of psychological flexibility as a foundation for thriving - not merely coping or performing.
You will explore how ACT’s six core processes map directly onto common coaching challenges, and how thriving involves living in alignment with values while making room for discomfort, uncertainty, and vulnerability.

Webinar 2: What’s Wrong with Caring Deeply?

This webinar introduces a fresh framework for understanding how perfectionism and procrastination develop and are maintained over time.
Coaches will learn to trace clients’ pathways into stuckness and explore how fear of failure, judgment, and uncertainty begin to dominate the inner lives of high-achieving individuals.

You will gain ACT-consistent tools to help clients carry anxiety rather than battle it - allowing them to engage more fully in high-stakes and meaningful situations.

Webinar 3: Self-Compassion and the Tale of Two Arrows

This session focuses on self-compassion as a practical, coachable skill-not self-indulgence or avoidance.

You will learn how to use the Tale of Two Arrows and brief self-compassion practices to work effectively with perfectionism, procrastination, anxiety, performance anxiety, and imposter syndrome.

The emphasis is on softening self-attack without lowering standards, abandoning responsibility, or disconnecting from values.

Webinar 4: The Workability Game: Learning It, Playing It, Committing to It

In this final webinar, you will explore how high-achieving clients often approach performance as a rigid, unforgiving game-organised around proving worth, avoiding mistakes, and managing others’ perceptions.

You will learn how to help clients shift from the Proving Game (perfect scores, zero flaws, constant comparison) to the Workability Game, where behaviour is guided by values, learning, and sustainable effort.

Who is this webinar series for?

New Coaches, Seasoned Coaches, Executive Coaches, Career Coaches, Team Coaches, and HR / OD Professionals working with driven, high-performing individuals. 

Resources

All registered participants will receive access to the webinar recordings, slides, and any additional resources shared by the speaker.

Bonus: Participants will also receive a 50% discount code for two of Patricia’s trainings on ACT for Perfectionism and ACT for Indecisiveness.

Speaker Bio

 Patricia E. Zurita Ona (A.K.A. Dr. Z) is a psychologist, author, and international speaker dedicated to helping   overachievers and overthinkers break free from fear-based living.

 With over 18 years of experience, she founded the East Bay Behavior Therapy Center and is a Fellow of the Association for Contextual Behavioral Science (2019), specialising in Acceptance and Commitment Therapy (ACT). Her TEDx talk Stop Playing It Safe and Start Living! has inspired more than 265,000 viewers worldwide.

 Patricia is also the author of seven workbooks focused on anxiety, perfectionism, and meaningful living.

Connect with Patricia:

Webinar Series Price:

Members: £95 + VAT
Non-Members including 1-year AC Associate membership: £175 + VAT**

This price includes:

• 4 x 90-minute interactive webinars with Patricia E. Zurita Ona
• Recordings of all webinars and a copy of the slides for your library
• A Continuous Professional Development (6 CPD hours) Certificate
• One-year Associate Membership with the Association for Coaching (if you are not already a member)

For any questions, please contact us at digitallearning@associationforcoaching.com.