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AC Digital Learning Programmes

The Association for Coaching (AC) purpose is to champion excellence, ethics, and mastery in Coaching, making a sustainable difference to businesses, individuals, and society, worldwide. We are striving to inspire our community at all times and to engage them to create an impact on individuals, businesses, and society in general. Our Digital Learning programmes offer our members and the wider community regular access to thought leadership, new coaching tools, models, and techniques, through a variety of means.

 Upcoming Webinar Series

Our webinar series are in depth virtual programmes featuring interactive sessions with world class speakers, thought leaders, and experts from the coaching field. We provide a wide and varied range of topics and a portfolio of Continuing Professional Development (CPD) live programmes throughout the year for Leaders, HR Professionals, and Coaches to learn, develop their skills, grow professionally, and keep up-to-date on the latest trends in coaching and business.

Check our upcoming LIVE programmes here:


 Setting the Brain to work in Coaching

Like the rest of the known universe, human beings are essentially energy systems. From this perspective, coaching is about how to get energy flowing. This has profound implications for the practice of coaching because it directs attention to aspects of individual that have not previously had a scientific frame of reference.

This webinar series offers an introduction to this new knowledge and how it can be used. Participants will see how they can bring such knowledge and neuroscience into strengthening their own coaching practice.

Speaker: Dr Paul Brown, Clinical and Organisational Psychologist, Executive Coach and Supervisor

Dates: Tuesdays, 2nd, 16th and 30th April 2019


Coaching Leaders for Purpose

Today’s VUCA world requires different leaders, those who are Ethical, and Authentic as well as Radical (embracing change) and also Caring. We call this type of leader, a “Transpersonal Leader”.

This webinar series opens a pathway for coaches to experience their own journey to model transpersonal approaches, in order to enable clients to become excellent 21st century leaders who are able to lead in a VUCA world. It offers a high level of interaction and reflection with some practical tools to generate insights for both coaches and their clients.

Speaker: Danielle Grant, Director, Leader Shape Global Ltd.

Dates: Thursdays, 2nd, 9th, 16th and 23rd May 2019


Mapping Motivation for Engagement

Engagement strategies enable people to be the best they can be at work leading to increased performance, productivity, and profitability. But this can only happen if they feel involved, well-led and valued by those they work for. Developing the right attitudes, behaviours and outcomes are intrinsic to employee motivation and engagement.

If coaches, trainers, consultants and businesses have a framework and a tool kit for mapping motivation then they have an opportunity to create the right type of environment to harness the full potential and capability of employees, to drive success in an organization.

Speaker: Steve Jones, MD of Skills for Business Training Ltd.

Dates: Tuesdays, 4th, 18th June and 2nd, 16th July 2019


Ontological Coaching

Ontological coaching is an approach that focuses more on the who than the what, more on the being of the coachee than their goals, for the sake of supporting clients in achieving sustainable transformation.

In this webinar series, we will be exploring the three core components of this structure of interpretation – language, body and emotions – and how to work with our clients to help them transform in each of those three domains.
This series is aimed at experienced coaches (although new coaches are welcome) who want to explore a coaching methodology that goes beyond “tell me what you want, and I’ll help you get there”.

Speaker: Aboodi Shabi, Lecturer in Coaching and Behavioural Change, Henley Business School

Dates: Thursdays, 27th June, 11th & 25th July and 8th August 2019

Upcoming Member Benefit Webinars


Collaborative Conversations with Masters: Coaching Diversity

In this webinar we will explore why coaching people different to you will enable you to grow as a coach. Our speaker, Charlie Stainforth will draw from his experience as CEO at Circl – where they train managers to teach and practice coaching skills with school students from less privileged backgrounds.

Join us on 10th May to find out:

Why coaching people that are different to you will enable you to grow as a coach & build your business

  • We’ll look at case studies of how managers on the Circl programme have changed the way they communicate after coaching local school students
  • We’ll look at how your coaching brand will be improved when you don’t coach the same people over and over again.

Where to find your clients

  • We’ll explore which channels to use to find new coachees. Looking in different sectors

How to ensure you’re operating in your stretch and not fear zone

  • We can explore coaching styles, self-disclosure theory, and rapport building techniques that you can use to ensure the coaching sessions are a challenge but not an overwhelming one.

Speaker: Charlie Stainforth, Co-Founder & CEO at Circl

Date: Friday, 10th May 2019

   Motivational Mapping for Coaching

Motivational Maps provide an insight not only into what motivates individuals in their career, they shed light on potential internal conflict interfering with the clarity of direction and they also highlight potential mis-understanding with those with different motivational preferences.

During this webinar, our Coach, Bevis Moynan, will use a live example of a client’s using a motivational map to help both inform career clarity going forwards and also shed light as to the use of motivational maps as part of the beginning of a coaching journey.

Current statistics shed light on the value of this approach with 64% of people leaving their boss rather than their job (Forbes) and over 60% of people disengaged within work (Gallup).

Speaker: Bevis Moynan, Director of Magenta Coaching Solutions

Date: Monday, 20th May 2019

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Collaborative Conversations with Masters: The Power of Reflection

A leader today is faced with a range of conflicting demands on their time and can often struggle with priorities and paradoxical messages about what is important. Coaches can support them by building their resilience and shaping their coping strategies, one of which is the use of reflection. Increasing numbers of prominent leaders are proactively “pressing the pause button” during their working week citing the activity as a key productivity tool.

This webinar will focus on how to build resilience and outline how reflection can become a powerful tool. You will have access to the latest research from Henley Business School on how reflection can support leaders and a case study on how a group of Operational managers responded to a period of regular reflection

Speaker: Sue Blight, MSc, Executive Coach, SBD & Associates

Date: Friday, 24th May 2019

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