“An important part of our role as a coach is to make sure, our client’s goals are actually theirs and not something they were conditioned to pursue or trained to want.”

In this rich and inspiring conversation our host, Mark Crossfield is joined by Coach, Author and TEDx speaker, Kate Trafford, to discuss how career coaches can better understand their clients' values, goals, and motivations. Kate's coaching approach focuses on identifying her client's zone of genius, which is a unique combination of strengths, skills, motivations, passions and experiences.

Learn about the importance of a discovery call and how it helps to manage expectations and scope. Discover how to elicit authentic outcomes for both a client’s career and your work together, how to ensure profiling tools are used appropriately and as authentically as possible, and how to help clients at any career stage find authentic inspiration.

Kate differentiates between the internal and external conflict a client may have and the different coaching approaches needed to help them move forward. Support your clients to truly understand themselves and make informed decisions about their careers and lives.