AI Virtual Café: Latest Research Findings on AI Coaching

AI has rapidly entered the coaching world - but what actually works?

In this thought-provoking session, evidence replaced assumptions and research met real-world coaching.

In this AI Virtual Café, Professor Nicky Terblanche, one of the leading researchers in AI coaching, shared fresh, ground-breaking insights from two recent studies:

1. Which model works best in AI coaching?
   A direct comparison of GROW, Solution-Focused, and CBT frameworks embedded in AI coaching chatbots.
2. Directive vs. non-directive AI coaching:
   What happens when AI “leads” the session - and what changes when it “listens”?

The findings raise essential questions:

• Can AI truly coach?
• Do the same principles that guide human coaching also hold true for machines?
• How can coaches stay informed and ethical as AI enters our profession?

Whether you’re already experimenting with AI tools or just beginning to explore, this on-demand Café offers a unique opportunity to learn, reflect, and gain research-based clarity - directly from the forefront of AI in coaching.

Watch the recording and join the conversation that’s shaping the future of coaching.

In this webinar you will explore:

• How AI tools are being designed, implemented, and evaluated in coaching
• What research reveals about directive vs. non-directive approaches in AI coaching
• The ethical and practical implications for coaches
• Why research literacy is now a core skill for future-ready coaches

Who is this for?

This webinar is ideal for coaches of all levels and specialisms - executive, career, team, internal coaches, or supervisors - who are ready to explore how AI can support a sustainable, future-ready coaching practice.

Speaker Bio

Prof. Nicky Terblanche is an academic, researcher, leadership coach, and entrepreneur. He has a master’s degree and a PhD in Leadership Coaching and a master’s degree in electronic and software engineering. He is an Associate Professor of Leadership Coaching and Research Methodology at Stellenbosch Business School, South Africa. His research interests include leadership coaching with a focus on Artificial Intelligence Coaching. He is also the founder and CEO of CoachVici.com, which creates AI Coaches for organisations.