Marketing Made Simple

Ideal Client Niching

In this webinar, Marketing Experts Frances Fogel and Simon Batchelar talk about narrowing down who you can serve most effectively to get noticed by the right people and start having meaningful conversations.

Follow this interactive session where you can learn how to signpost to your ideal client that they're in the right place (and signal early on to those who are not the right fit that they're not).

Simon and Frances guide you through a niching exercise and offer a creative way to think about who yours might be.

Enjoy practical exercises and motivating guidance from Frances and Simon, who collectively bring 40 years of experience in marketing and communications.

In this webinar you will learn:

• Identifying Your Ideal Client
• Effective Communication with Potential Clients
• Niching Exercise
• Practical and Motivating Guidance

Who is this for?

New Coaches, Seasoned Coaches, Executive Coaches, Team Coaches, Personal or Career Coaches, Leader Coaches, Health Coaches and Supervisors.

Speaker Bios

Simon Batchelar is a marketing consultant and author of Reframing Marketing: A 3-step Plan for Effective and Ethical Marketing for Coaches and Consultants. With 20 years’ experience running their own marketing agency, Simon has transformed the marketing of over 400 small businesses. Simon works 121 with coaches to help you get clear about who you want to work with, what value you can offer them and why they can trust you to deliver it.

Frances Fogel has 20 years of experience in Corporate, Third Sector, Start-up, and Government communications. She has created brand partnerships, launched products, designed websites, and trained many people along the way. She now helps coaches improve their relationship with marketing. Her clients face the feelings that marketing brings up and then capitalize on self-awareness to feel more confident about putting themselves out there.