Applying Neuroscience to Coaching

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Applied Neuroscience Programme

133: Applying Neuroscience to Your Coaching Practice

In this Episode

Patricia Riddell, Professor of Applied Neuroscience, joins our host Claudia Day, to explain why it is so important for coaches to understand and apply neuroscience techniques in coaching. Enjoy listening to a live demo of applied neuroscience as our host is coached by Patricia. Improve your coaching skills and knowledge with this practical and informative conversation.

You Will Learn

Why understanding how we learn, remember, make decisions and create our own emotional responses can empower coaches to improve their practice
How having knowledge of neuroscience has the power to help us persuade clients they can change
How understanding neuroscience can help coaches and clients understand why they may not be changing

Guest's Bio

Patricia Riddell, Professor of Applied Neuroscience, specializes in applying neuroscience in the business world to better understand human behaviour. She provides consultation and training for a wide range of organizations worldwide including business schools, financial institutions, and the commercial sector. Patricia has co-authored a book (The Neuroscience of Leadership Coaching) and written many book chapters and academic articles in the areas of coaching and leadership.