The Best Marketing Tool is Empathy

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Guest Resources

Website: Coach Foundation

101: The Best Marketing Tool is Empathy

In this Episode

Sai Blackbyrn, founder of the Coach Foundation and multi-time bestselling author, joins our host Rob Lawrence, for an in-depth marketing conversation. In today’s episode Sai shares how it is pain, not desire, that drives action.Sai encourages us to take a scientific, persistent approach that can lead to earning more from fewer clients that we can truly serve well. A succinct, powerful discussion not to be missed!

You Will Learn

A coach’s greatest fear when it comes to marketing
Why you philosophical beliefs matter and how that impacts your marketing tactics
How empathy as a coach is your greatest marketing tool

Guest Bio

Sai Blackbyrn is a coach, consultant, mentor, multiple-time bestselling author and founder of the Coach Foundation. He has amassed an impressive following in the personal development space - close to six million followers on Facebook, co-owning the 3rd largest business meetup group and managing LinkedIn pages with over 200,000 members consisting of coaches, authors and speakers.