Taking a Coaching Approach to Selling

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039: Taking a Coaching Approach to Selling

In this Episode

In this podcast episdoe, Claire Croft, Executive Coach and Director at Corporate Punk, joins host Rob Lawrence, in an insightful conversation about her journey from high-profile marketing into the coaching arena. Claire explains how her most significant hurdle when building her coaching business was to sell her skills to future clients successfully. Claire also shares how she remains connected to the realities of being a senior business leader today and how the Corporate Punk coaching style enables her to witness the challenges of achieving positive change within an organization and the joy of watching clients connect with their own brilliance.

You Will Learn

Overcoming the hurdles of building your coaching business
How to draw on your network to endorse your coaching toolkit
How to boost your self-confidence and discover the value in what you bring to clients

Speaker Bio

For over 20 years, Clare Croft's career has, at its core, been about inspiring positive behaviour change in people. In 2012, she began to transition her career, from being a strategist in advertising agencies, into talent development and worked in talent roles within two of London's top agencies. Collectively her experience has given her a deep understanding of the challenges people face at work and what it takes to achieve the change needed to let potential flourish. Today, she runs a coaching practice where she help leaders and leadership teams to unlock their potential and enjoy a more rewarding experience at work. She is also a director at specialist change practice Corporate Punk. Through a blend of consulting, coaching and training, they help leaders to achieve lasting change in their business.