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Three Good Reasons for Coaches to Blog

Posted By Jacqueline Ann Surin, 01 July 2017

At the end of last year, I started thinking about what else I could do to market myself as a coach and facilitator. Coaching, as a means of getting support for one’s professional or personal goals, is still quite foreign in an Asian country like Malaysia. What’s more, Clean Language, the kind of coaching I do, is fairly new even in the established coaching community in the West.

One of my marketing decisions was to regularly blog about my Clean Coaching practise for the Association for Coaching, UK. Four of my blogs have already been published on this website so far. 

I was a journalist for 20 years before I became a full-time coach and facilitator. So it was a joy to marry my passion for writing with my new passion for coaching. Even if you don’t have the same writing experience, there is benefit to blogging about your coaching practise. Here are three good reasons:

1. Blog postings are like book chapters

The conditions that support the kind of discipline, rigour and dedication in writing and producing a book don’t happen without effort. I know that if I wanted to write a book, I would likely need to take time off from paid work. That isn’t likely to happen anytime soon. 

However, I don’t need more than two hours to write a 500-word blog and to work with the editor so that it is publishable. 

If I am regular about these postings and write enough of them to interest the coaching community and clients, I could eventually put together a book. Writing blogs makes it infinitely more possible that I will author that coaching book.

2. Marketing to the world

When my blogs are published, my professional profile becomes accessible throughout the world. Blogging for the AC or any other internationally recognised coaching website expands my potential client base beyond Malaysia. 

I’ve already had one reader contact me to find out more about the complimentary 20-minute coaching I offer on Skype. Even if that doesn’t result in paid coaching, that’s OK. It gives me an opportunity to keep using my coaching skills with minimum time investment. And who knows, I might get recommended to another person because of this complimentary session.

3. Case studies 

In my blog postings, I make it a point to add value to readers’ understanding of what coaching can do. I also demonstrate, by sharing real-life examples from consenting clients, how Clean Language works and how it might be different from other ways of coaching.

This means that I am contributing to a body of case studies that the Clean Language community can refer to, whether for their own client work or for research. What do I get out of it? I build up my reputation as an expert with client experience. And the smarter the Clean Coaching community is because of such case studies, the more innovation and support we can all expect from each other in our respective practices.

I hope this posting inspires you to blog as well. Good coaching skills and practices, like good ideas, are definitely worth sharing.

Jacqueline Ann Surin

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