About the event

In the age of AI, being human, competent and ethical in our practice is what makes coaches stand out.

Join this interactive webinar to explore how AI can enhance — not replace — the coaching relationship. We’ll look at practical ways an “AI coach in your pocket” can reinforce learning, follow up after training, and help leaders and teams turn insights into daily habits.

Building on this, the session will dive into what typically happens after the trainer leaves the room — why people enjoy the learning experience yet often forget the theory — and how AI can help bridge this gap while keeping the human coach at the centre. Through real examples of an AI follow up tool, we’ll examine how leaders can quickly access just in time guidance, such as steps for giving constructive feedback before a meeting. We’ll also explore key ethical considerations and how to integrate AI tools in alignment with AC values and the Global Code of Ethics.

What you will learn

• Understand how AI can support – not replace – coaching relationships and L&D programmes
• Explore practical examples of AI being used to reinforce learning after training and coaching
• See how an AI “coach in your pocket” can offer just in time support (e.g. preparing to give constructive feedback)

Price

Member Price: Complimentary
Non Member Price: SGD$35 / £20 GBP* (+ VAT if applicable).
Non Member Price including 1-year AC Associate membership: SGD$215 / £125 + VAT** (+ VAT if applicable).

*All payments are processed in GBP. SGD prices indicated may vary due to exchange rates

** This ticket type is for non-members to attend this AC event and pay for discounted 1 year Associate Membership. Please look out for a separate email, containing the event details and other information about the event that you have signed up for. If you do not see this email in your inbox, please check your junk folder.

This offer applies only to those who wish to become AC members and are new to the AC. It cannot be used towards the renewal of current AC membership or for lapsed members

Speaker Bio

Mark Cosgrove, Managing Director, PROAKTIV Asia – Master Trainer

With more than 25 years in business, and the last 18 as a senior Learning and Development (L&D) professional, Mark Cosgrove works with organisations to drive business excellence at all levels. He is an expert at developing and leading training interventions that help firms grow business and grow leaders. Specialising in experiential training and coaching, Mark has delivered training that drives employee and leader engagement.

Having lived and worked in Hong Kong and Singapore for 18 years, Mark has partnered with major industries that call these hubs home, including Shipping and Logistics, Law, Banking & Finance, Engineering & Construction, FMCG, Civil Service, and Hotels & Hospitality. As a soft‑skills trainer, Mark has delivered programmes in sales and sales leadership, communication, and leadership.

In addition to designing and delivering training directly to clients, Mark is a Master Trainer. While working for one of the largest training companies in the world, he helped design an ISO‑9001 certified Trainer Development Curriculum, trained and certified more than 250 trainers and over 40 Master Trainers, and co‑created PROAKTIV®’s Train the Trainer programme

Preparation and resources

No specific pre reading is required.
Participants may find it helpful to bring:

• A recent example where a client or leader struggled to apply learning after a workshop or coaching session
• Any questions or reflections about using AI tools in your own coaching or organisational context

You are welcome to take notes and reflect afterwards on how AI might support your CPD and client work.

Continuous Professional Development

As with all Association for Coaching events, your attendance will qualify you for a Continuous Professional Development (CPD) certificate, which will be emailed to you after the event.

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For any questions about this event, please get in touch with the event contact.

Using AI to record events raises ethical questions about privacy and consent, as well as concerns about data security. While AI systems can offer advanced capabilities, we prioritize respecting boundaries, ensuring transparency, and minimizing risks by relying on trusted human oversight for sensitive or confidential information. The AC will therefore not use or allow the use of AI notetakers for any our events.