AC Global: AI Virtual Café - Do humans still matter when AI can coach?
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AC Global: AI Virtual Café - Do humans still matter when AI can coach?

Research is suggesting that some people prefer being coached by AI. But what does this mean? And is it even true? What does the future hold for AI in coaching, and what should coaches be thinking and doing in anticipation of it?

 Export to Your Calendar 16/01/2026
When: Friday, 16 January 2026
8.00 EST / 13.00 GMT / 14.00 CET / 17.00 GST / 21.00 SGT / 23.00 AEST
Where: ONLINE WEBINAR
Contact: AC Digital Learning
digitallearning@associationforcoaching.com


Online registration is available until: 16/01/2026
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Speaker

Sam Isaacson, Coach and Consultant

Format

60 minute interactive live webinar

Webinar recording and other resources will be available to all registered

Date & Time             

Friday, 16 January 2026 @ 8.00 EST / 13.00 GMT / 14.00 CET / 17.00 GST / 21.00 SGT / 23.00 AEST

Programme Rate

Member Benefit: Complimentary to AC members

Not an AC Member yet? £35+VAT 
Join our community and benefit from this and other digital learning programmes at no cost or for a discounted rate. More info here.

 

** This offer applies only to those who wish to become AC members. It cannot be used towards the renewal of current AC membership.

If you are not a member of the AC and/or not currently on our mailing list, by registering for this event you are agreeing to be added to our mailing list. You can opt-out of receiving communications from the AC at any time by following the unsubscribe link at the bottom of any of our emails.


AI Virtual Café: Do humans still matter when AI can coach?

Research is beginning to show something unexpected: some people report preferring to be coached by AI. That headline alone raises a dozen questions. What does preference really mean in this context? Is this true? What does the future hold for AI in coaching, and what should coaches be thinking and doing in anticipation of it? 

In this AI Virtual Café with Sam Isaacson, we will examine what today’s evidence actually tells us - and what it doesn’t - so you can understand the emerging landscape without getting swept up in hype or fear. We will explore the rapid advances in AI coaching systems, where they genuinely add value, and where human presence, judgment, and relational depth remain irreplaceable.

At the same time, we will look squarely at the ethical implications: data use, psychological safety, competence boundaries, and the real risks versus the imagined ones. Most importantly, we will focus on practical action—what coaches need to understand, prepare for, and do so that they can guide clients responsibly as AI becomes part of everyday work and life.

Come ready to experience the cutting edge of technology, challenge assumptions, and explore how ethical, human-centered coaching can thrive alongside intelligent tools. This is a conversation about the future of coaching and the role humans will continue to play in shaping it
 

In this session, we will explore:

  • What AI coaching can do today and will be able to do tomorrow
  • Which aspects of coaching will remain reserved for humans - this might surprise you!
  • Which risks are valid in AI, and which are fearmongering
  • What coaches should do at a practical level to prepare themselves and clients for what’s coming


Active Learning

During this interactive session, we will brainstorm using a technology tool and develop individual action plans around the uses of AI. 


Who should be attend?

This session is ideal for coaches of all levels and specialisms - executive, career, team, internal coaches, or supervisors - who are ready to explore how AI can support a sustainable, future-ready coaching practice.


Resources included

Registered participants will gain access to the webinar recording and slides.


Be Part of the Conversation

We look forward to hearing your ideas, questions, and experiences. Whether you’re an AI early adopter or cautiously curious, explore how technology can serve the future of coaching - thoughtfully and ethically.


Speaker Bio

Sam Isaacson is a thought leader specializing in the impact of technology on coaching. He is the founder and CEO of an award-winning AI coaching platform, founder of the Coachtech Collective, and host of the Digital and AI Coaches’ Conference. 

Connect with Sam: LinkedIn

 

 


Programme Price

 

Exclusive Member Benefit: Join us for this program at no cost.

Not an AC Member yet? £35+VAT
Join our community and benefit from this and other digital learning programs at no cost or for a discounted rate. More info on how to join us
here.

Join this webinar and you will gain access to:

  • 60-minute interactive live webinar with Sam Isaacson
  • The session recording, slides, and all materials shared
  • A digital community of peers who share the same challenges and have similar goals


For any questions, don't hesitate to get in touch with us at digitallearning@associationforcoaching.com.