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Let's Talk Coaching Business!

The mindset, skillset, and actions needed to start and run a successful coaching business.

There is more to running a coaching business than being a great coach. Especially when you're just starting out, you need to wear many hats and manage workload, priorities and your mind around it all. Knowing what to expect gives you a head start. 

Across ten webinars, you will learn what you need to know, think, and do to successfully run a coaching business and the many roles you need to play in your business to succeed as a coach: from the CEO to the janitor. 

We will discuss in detail each main area of a coaching business (marketing, sales, finances, operations, etc.), and you will have the opportunity to apply the concepts to your circumstances and get personalized feedback.

Who is this Signature Programme for?

The programme is aimed at recently (or soon to be) qualified coaches who want to understand the practicalities and mindset implications of running a coaching business. Given the breadth of concepts covered and the information provided, more established coaches will also benefit from attending.

In this Signature Programme you will learn:

a)           What starting and running a coaching business means and the many roles you need     to play in your business

b)          How to identify your target audience and get yourself and your work in front of them

c)           How to create a coaching offer and understand the coaching selling process

d)          How to strategically make decisions in your coaching business

e)          The difference between a business owner mindset and an employee mindset.

Active learning

The webinars will include practical information that you can implement in your business straight away. Two of the ten sessions will exclusively focus on applying the concepts in practice, and there will be opportunities to get personalized feedback and engage in peer discussions. 

Description of each webinar

Webinar 1: What It Means to Run a Coaching Business and the Different Roles You Need to Play

In this session, we will focus on the reality of starting and running a coaching business, what to expect and how to prepare to manage it all successfully.

Webinar 2: The Marketer

We will discuss how to choose your coaching niche and target customer and market your services.

Webinar 3: The Salesperson

In this session, you will learn how to put together a coaching offer that your customers will want to buy and what the coaching buying process looks like.

Webinar 4: Practical Application

We will focus on applying the knowledge gained so far to your own business, with the opportunity to ask questions, receive personalized feedback and peer support.

Webinar 5: The CFO (Chief Financial Officer)

In this session, we will discuss financial viability, pricing your coaching services, and understanding the monetary implications of your decisions.

Webinar 6: The CEO (Chief Executive Officer)

We will discuss the role of the CEO - how to do strategic thinking, measuring progress, and evaluation.

Webinar 7: The Chair and Admin person

In this session, we will focus on keeping everyone in check and making sure things run smoothly. This webinar will include an overview of the fundamental processes needed in your coaching business and the systems that support them.

Webinar 8: Practical Application

You will apply the knowledge gained so far in your business with the opportunity to ask questions, receive personalized feedback and peer support.

Webinar 8: The Janitor

We will look at how to keep your inner and outer environment clean – the janitor is one of the most important roles you'll have to play in your coaching business.

Webinar 10: Bringing It All Together

In this final session, we will look at the big picture and how everything discussed so far fits together, including an overview of the coaching business process as a whole.

Preparation

Participants would benefit from reflecting on the type of coaching they’d like to do (executive, business, career, etc.) and what market segment they’d like to focus on. We will cover these concepts in detail during the second webinar.

We invite you to listen to this AC podcast episode: How to price your coaching services with Alisa Barcan .

Resources

In addition to all session recordings and slides, participants will gain access to videos and articles for knowledge consolidation and further study.

Speaker Bio