** This offer applies only to those who wish to become AC members. It cannot be used towards the renewal of current AC membership.

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Five Foundations of a Sustainable Coaching Business

In a crowded coaching marketplace, it's easy to feel overwhelmed by conflicting advice on how to attract clients. This webinar series cuts through the noise, providing a clear, practical framework for building a thriving, sustainable coaching business.

Based on seven years of experience helping coaches grow their businesses - and insights from four years of interviews on The Coach’s Journey Podcast - Robbie Swale’s Coaching Business Flywheel reveals how to create a self-sustaining, momentum-building system for long-term success.

This series is designed for new and experienced coaches who want to develop a business approach that is both effective and authentically their own. 

What to expect:

• Practical, action-focused sessions - gain strategies you can implement immediately
• Experiential learning - engage in real-time exercises that deepen understanding
• Personal and professional growth - align your business with your values and strengths

In this webinar series you will learn:

• The five core foundations of every sustainable coaching business
• The biggest mistakes coaches make - and how to avoid them
• How to leverage your unique strengths to attract and serve clients
• New coaching strategies for even greater impact on individuals and groups
• How to build lasting business habits that drive growth over time

Whether you're just starting out or looking to refine your approach, this series will help you create a coaching business that works for you - long-term.

Description of each webinar

Webinar One: The Coaching Business Flywheel & the Power of Practice

Discover how to apply Jim Collins’ Flywheel concept to build a sustainable coaching business. We’ll break down the essential activities every coach must master and show you how to turn them into consistent, impactful practices.

Webinar Two: Deep Dive – Connecting with People & Making Offers

In this webinar, we will explore two core skills needed to grow a coaching business in the long term:
1. Find authentic ways to connect with more people
2. Craft compelling offers and invitations that put you in control of attracting clients

Webinar Three: Deep Dive – Creating Insight & Making Proposals

Master the art of helping clients gain insight - one of the most powerful drivers of a thriving coaching business. We’ll also tackle one of the toughest aspects of a coach’s business: confidently discussing your services, pricing, and payment.

Webinar Four: Integration – Actions, Pitfalls & Practices

In this webinar, we will bring it all together, integrating everything you have learned. We’ll consolidate your insights, refine your strategies, and identify common pitfalls that could derail your progress. Most importantly, you’ll walk away with clear, actionable practices to sustain your success.

Who should attend?

This webinar series is ideal for New Coaches, Seasoned Coaches, Executive Coaches, Team Coaches, Personal or Career Coaches, and Supervisors.

Active Learning

Participants will be encouraged to take micro-actions during the sessions as well as coaching and reflection in pairs or triads.

Resources

Registered participants will gain access to the webinar recordings and slides after each session, along with several resources from our speaker.

Speaker Bio

Robbie Swale is an executive coach and the author of The 12-Minute Method series of books. He is the host of The Coach’s Journey Podcast, where he interviews coaches about their journeys into coaching and how they developed successful coaching businesses. 

Alongside his direct client work, his leadership development work includes interventions at Deutsche Bank, Moonpig, and Swiss Re, and he has run coaching training for The Coaching School, Curve, University College London, and the University of Edinburgh.

He is the creator of The Coaching Business Flywheel and has coached and mentored countless coaches through various coaching, training, and supervision programmes, including The Coach’s Journey Community. 

Webinar Series Price:

Members: £95 + VAT
Non-Members including 1-year AC Associate membership: £175 + VAT**

This price includes:

• 4 x 90-minute interactive webinars with Robbie Swale
• Recordings of all webinars and a copy of the slides for your library
• A Continuous Professional Development (6 CPD hours) Certificate
• One-year Associate Membership with the Association for Coaching (if you are not already a member)

For any questions, please contact us at digitallearning@associationforcoaching.com.