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How to Sell Your Coaching Services: Why people pay for coaching and how to convince them to buy from you!

As an experienced or newly qualified coach, you know how powerful coaching is. You’ve seen it transform lives, including your own. The question is: how do you make potential clients see that too?

Conveying the value of coaching in a way that attracts clients is not possible without an understanding of why people buy it in the first place, especially if they have not had coaching before and are not familiar with it.

In this webinar, Alisa Barcan helps you answer two questions: why do people pay for coaching and how can you convince them to buy from you?

Who is this for: 

Whether you are new to coaching or have been practicing for a few years, selling your coaching services is not something you can avoid if you want ‘paying clients’. However, selling doesn’t have to be pushy or sleazy. You can position your services and coaching offer in such a way that you won’t have to push for a hard sell.

In this webinar you will learn:

• The essential elements you need to have in place before you start selling
• How to put together a coaching offer that is relevant and attractive to potential clients
• The difference between features and benefits
• How to conduct an effective discovery call, especially in this climate

We will also consider key learning points such as...

• Money mindset
• Pricing psychology
• Making offers
  

Participants who have not yet decided on a coaching niche might benefit from watching this video before the webinar.

Resources

Recordings and slides will be made available for all registered participants. You will also have access to YouTube videos to support this webinar.

Speaker Bio

Alisa is the founder of The Savvy Corner and as a Financial Coach and Business Mentor, she helps coaches build financially viable and sustainable coaching businesses.

Her clients and audience are individuals who are passionate about coaching and wish to make a great impact but don’t know how to turn their passion into a business.

With a background in accountancy, she imparts financial knowledge to her clients but also helps them identify and change bad money habits and beliefs that prevent them from confidently selling their services.

Her approach to building a business revolves around financial viability – can your business support you and itself financially?

Price and special offers

Exclusive Member Benefit: Join us for this program at no cost
Not an AC Member yet? Join our community and benefit from this and other digital learning programs at no cost or for a discounted rate. More info on how to join us here.

Join this complimentary webinar and you will gain access to:

• 90-minute interactive live webinar with Alisa Barcan
• The session recording, slides, and all materials shared
• A digital community of peers who share the same challenges and have similar goals
  

For any questions, please contact us at enquiries@associationforcoaching.com.