| Taking a Coaching Approach to Selling |
039: Taking a Coaching Approach to Selling with Claire Croft“My channel to market was my network – people who knew me well enough to know the skills that I possess.” Claire Croft, Executive Coach and Director at Corporate Punk, joins Rob Lawrence in a conversation about her journey from high-profile marketing into the coaching arena. Claire explains how her most significant hurdle when building her coaching business was to sell her skills to future clients successfully. In this insightful interview chat, Claire reveals how she drew on her network to endorse her coaching toolkit and how this self-confidence boost enabled her to see the value in what she brings to new and existing clients alike. Claire also shares how she remains connected to the realities of being a senior business leader today and how the Corporate Punk coaching style enables her to witness the challenges of achieving positive change within an organization and the joy of watching clients connect with their own brilliance. Claire CroftClaire Croft: “For over 20 years, my career has, at its core, been about inspiring positive behaviour change in people. I worked as a strategist in advertising agencies at the board level for several years. In 2012, I began to transition my career into talent development and worked in talent roles within two of London's top agencies. Collectively my experience has given me a deep understanding of the challenges people face at work and what it takes to achieve the change needed to let potential flourish. Today, I run a coaching practice where I help leaders and leadership teams to unlock their potential and enjoy a more rewarding experience at work. I am also a director at specialist change practice Corporate Punk. Through a blend of consulting, coaching and training, we help leaders to achieve lasting change in their business”. Speaker ResourcesConnect with Claire View Other Episodes In This Series You may also like... |
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