Accreditation Corner
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Welcome to the AC Accreditation Corner blog. Here we will be posting everything you need to know about AC Accreditation. If you are: an individual who is looking to be accredited (or are already and want to connect with other AC Accredited Coaches), an organisation wondering how to have your training programme accredited through the AC, an internal coach looking to see how your Membership body can further support you and your team or a Supervisor looking to support others through AC Accreditation (or are undertaking it yourself) then this is where you need to be!


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Ten questions I'm never asked (and should be!) by Jeannette Marshall

Posted By AC Administrator, 14 December 2018

Ten Questions I’m never asked (and should be!)

1.     My training course was fifteen years ago and only over 21 hours, do I need to retrain?

a.     The AC recognises cumulative training, so although the original training you undertook was 15 years ago, you may well have done further training since then such as: Clean Language, NLP, Time to Think, Positive Psychology Coaching or many others, which can all be counted towards your Coach Training hours. All you need to do is to check (and tell us) how the training maps across to the AC Coaching Competency Framework.

2.     I can’t find my certificate from my training – what can I do?

a.     Even if you cannot find the certificate, you may have copies of communications between you and the training organisation. We will accept scanned copies of these, or e-mails confirming that you did do the training (provided it confirms the dates when you did this)

3.     Is the AC Coach Accreditation Scheme any different from those offered by other coaching bodies?


a.     All of the professional coaching bodies are committed to maintaining standards and striving for excellence in coaching. The key distinguishing features of the AC Scheme include:

        It is designed to be inclusive of coaches from different backgrounds, training and experience rather than prescribing a route to accreditation. The Scheme focuses on accrediting fitness to practice rather than being overtly academic or theoretical.

        It allows coaches to benchmark themselves against high professional standards, and to provide reassurance to buyers of coaching regarding the level of experience and capability of coaches.

        The Scheme offers a four--‐tiered approach, so you can apply for accreditation at the level of experience and capability you have currently, and you can then follow a developmental path of progression through progressive levels of accreditation, moving from novice through to highly experienced coach.

·        The Scheme offers a choice of two accreditation types, whichever is the most relevant to you --‐ Coach Accreditation and Executive Coach Accreditation. The latter accreditation type is designed to allow those who coach primarily in organisational settings to be accredited for that specialism. Both types of accreditation are equal in terms of standards.

4.     Why are there different levels of accreditation?

 a.      We introduced a levelled approach because, as the coaching market has become increasingly fragmented, buyers of coaching have told us that they are looking for coaches at different levels of experience and competence. They have also reported that as more coaches appear on the market these buyers are finding it difficult to differentiate and choose between them. Accreditation can help both the coach and a buyer with this.

 At the same time, people are making a deliberate career choice to become a coach, many full --‐time. As such, a levelled approach to accreditation provides a clear career path for both aspiring coaches and highly experienced coaches. It therefore offers a level of professional recognition and status that reflects varying levels of experience as a coach.

5.     How do I put together a log of my coaching hours when I have been coaching for so long?

 a.      Keeping an on--‐going log of your experience of coaching is a good discipline to get into, and will be helpful for your accreditation renewal. Meanwhile we recommend using your old records including invoices for compiling your coaching record to date.

6.     Does the AC offer Coaching Supervision?

 a.      The AC does not offer supervision, though as a member you can access the monthly AC Group Supervision Experience Calls which are hosted by experienced Supervisors. This enables you understand what group coaching is and how it may work for you. For the purposes of AC Accreditation, attendance at these calls will count as CPD and not supervision simply because the hosts rotate, and this does not allow you to develop the Supervisor/Supervisee relationship sufficiently for them to be able to provide a reference for you. The AC does list Accredited Supervisors and Coaches providing supervision on the AC website.

7.     What support does the AC provide to help me become accredited?

 a.      As well as providing full guidance documentation in the AC Applicant Guide, the AC also runs regular AC Coach Accreditation Support Calls in which you can raise questions with AC Accreditation experts and network with other accreditation applicants. Details can be found on the website. If you cannot find the information you need elsewhere, you may raise questions with the Accreditation Office at

8.     Why is accreditation only valid for a fixed period?

 a.      As the purpose of accreditation is to confirm that a coach has an active coaching practice and is continuing to develop skills, gain experience and develop him or herself, accreditation is time--‐limited.

9.     Do I need to record a coaching session?

 a.      For all levels above Foundation or Foundation Executive Coach we require you to submit a recording of a live session with a client (with their permission). In this way, the Assessors can really see the evidence of how you deliver your coaching against the AC Coaching Competency Framework

10. I’ve changed supervisors and haven’t been with them for the required period for my desired level of AC Accreditation. What can I do?

 a.      We will accept a reference from more than one Supervisor to evidence that you do meet the requirements ratio for supervision to coaching hours. This will also mean that if you have a mixture of 1-1 Supervision and Group Supervision you will be eligible to apply for AC Coach Accreditation at whichever level your meet the criteria for.


Tags:  Accreditation 

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Why do we need to be accredited? by Jeannette Marshall

Posted By AC Administrator, 22 November 2018


Why do we need to be accredited?

This is a question that I’m often asked!

AC Accreditation indicates to buyers of Coaching and related services that an individual or organization has been assessed as working within a robust Coaching Competency Framework, adheres to The Global Code of Ethics for Coaches, Mentors and Supervisors and operates in line with the standards of the accreditation awarded.

As an Individual Accredited Coach with the AC it:

• gives you an opportunity to reflect deeply on your coaching practice as you work through your application and offers a unique opportunity to gain additional value from your Supervisor through sharing elements of your application with them

• proves that you approach your work as a professional – maintaining the required level of continuous professional development, reflective practice and supervision for your level of experience and accredited status

• demonstrates that you work within the AC Coaching Competency Framework and have been assessed against specific indicators, benchmarked against peers in the field

• means that you adhere to the Global Code of Ethics for Coaches, Mentors and Supervisors – and your clients understand this when you contract with them

• shows that you champion standards of excellence within the coaching profession

• increases your level of confidence as you benchmark yourself against the AC Coaching Competency Framework

• evidences that not only are you a member of a professional coaching body, but that you actually do what it says on the tin!


For your clients this means that they:

• have increased confidence in your level of skills and expertise as a Coach

• can make an informed decision based on factual evidence of your competence in working within a tried and tested framework

• understand that because you are a member of a Professional Body and adhere to the Global Code of Ethics for Coaches, Mentors and Supervisors they can be confident that you have demonstrated experience of working with individuals (and/or teams and groups) in a coaching environment

• know you have undergone training to further enhance and develop your skills

• can be confident that, should anything go awry, you are supported by your membership body and there is a complaints procedure in place


If you are an individual who wants to find out more about how you can become accredited with the AC, please visit the events page on the AC website to find out details about the Accreditation Webinars.

If you are an Organization who wants to find out more about Coach Training Accreditation, please e-mail

I can still remember the thrill I experienced when my first client asked me, not if I was accredited, but who I was accredited with! So, if you’ve been thinking about becoming accredited, don’t delay – contact us now! Jeannette Marshall AC Director of Accreditation

Tags:  Accreditation 

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