“I feel if you were a coach who didn’t know about neuroscience, you’d be like a mechanic who doesn’t know how a car works.”

Professor of Applied Neuroscience, Patricia Riddell, joins our host Claudia Day, to explain why it is so important for coaches to understand and apply neuroscience techniques in coaching.

Patricia explains why understanding how we learn, remember, make decisions and create our own emotional responses can empower coaches to improve their practice and provide more effective coaching for clients. Learn how having knowledge of neuroscience has the power to help us persuade clients they can change, and to understand why they may not have.

Enjoy listening to a live demo of applied neuroscience as our host is coached by Patricia. Improve your coaching skills and knowledge with this practical and informative conversation.