099: An Ethical Approach to Marketing with Pamela Slim

099: An Ethical Approach to Marketing with Pamela Slim

“You do not have to be who you are not in order to market effectively.”

Pamela Slim, business coach, entrepreneur, and award-winning author, joins our host, Rob Lawrence to bring a fresh and human perspective to marketing your coaching business. She encourages coaches to do the foundational work based on self-reflection, authenticity, and integrity rather than tactics.

Pamela encourages coaches to experiment, test, try and refine their ideas and explains how ‘tiny marketing steps’ can assist with marketing overwhelm as well as piece together an overall strategy for your business. Learn how to ethically ‘widen your net’ and create an ecosystem that assists the marketing and growth of your coaching business.

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Pamela Slim

Pamela Slim is an award-winning author, business coach and former corporate director of training and development at Barclays Global Investors. Since 2005, Pamela has advised thousands of entrepreneurs as well as companies serving the small business market, such as Infusionsoft and Prezi. Pamela partnered with Susan Cain to build and launch the Quiet Revolution and the Quiet Leadership Institute.

In 2016, Pamela and her husband, Darryl, co-founded the K’e Main Street Learning Lab in Mesa, Arizona, a grassroots, community-led learning lab for small business economic acceleration. Her latest book, The Widest Net, was the Porchlight Sales and Marketing book of the year 2021. She also hosts a podcast of the same name.