Make Time for Marketing

Make Time for Marketing Podcast Series

Many coaches struggle to prioritize and execute on their marketing. They can have great ideas but often find themselves stuck when trying to find a way to communicate their services despite a deep desire to become better at promoting what they have to offer.

In this new podcast series, coach, mentor, business owner, and podcast host, Rob Lawrence, interviews inspirational thought leaders and marketing experts who help coaches develop the right mindset and skills to do marketing well: in a strategic and effective way that suits your coaching style and business.

Follow our AC Podcast Channel to get inspired and learn from our guests as they share their journeys, insights, and expertise.

Episodes in this series:

“Practice is everything and everything is practice.”

Robbie Swale, Coach, Author and Podcaster joins our host, Rob Lawrence, for this final episode of our podcast series, Make Time for Marketing. Robbie weaves together many threads from the series, whilst adding more depth and wisdom in this lively, engaging conversation.

Five years ago, Robbie challenged his own resistance and fear by committing to writing 12 minutes a week and posting it publicly. It has become known as the 12-minute method. He shares the impact this had on his life, his confidence, and his coaching business. Robbie advocates the ‘art of practice’ as life-changing, assisting your development into the coach you want to be as well as creating authentic marketing.

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“How can we define our dreams and wants in a powerful way?”

Charlie Gilkey, business strategist, speaker and author, joins our host Rob Lawrence for this fascinating episode to really dig deep into why we don’t achieve our marketing, business, or life goals and why it’s important to know what we truly want.

With a Ph.D. in philosophy, Charlie takes our marketing conversations to a level that can encourage long-lasting results, allowing us to be clearer about what we really desire. Learn some of the tools and resources available to enable you to become both a better coach and business owner.

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“It’s a powerful tool because everyone you want to do business with is on it.”

Mark Williams, speaker, author, and podcaster, often known as Mr. LinkedIn, joins our host, Rob Lawrence for this insightful, practical discussion about the business networking platform, LinkedIn.

Mark explains the crucial difference between marketing and networking and shares many of his top tips for successfully understanding and engaging this platform to help you build important relationships, become more known, attract more clients, and ultimately grow your coaching business. Get tips on how to write your profile, network, create content and engage with the posts of others.

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"Think about the impact one message can have.”

Amanda FitzGerald, PR and Visibility Strategist, joins our host, Rob Lawrence, for this enlivening and practical conversation about how PR can enhance your marketing strategy.

Learn where and how to approach journalists, the type of emails to write, as well as the magic hashtag that will open doors for your business. With transparency and generosity, Amanda shares a wealth of expertise and advice to help you get started - all you need is seven minutes a day!

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“Ultimately, marketing is empathy – knowing that someone else knows what I’m going through.”

Sai C.N.G. Blackbyrn, founder of the Coach Foundation and multi-time bestselling author, joins our host Rob Lawrence, for another in-depth marketing conversation. In today’s episode Sai shares how it is pain, not desire, that drives action and how your empathy as a coach is your greatest marketing tool.

Learn a coach’s greatest fear when it comes to marketing, why your philosophical beliefs matter and how that impacts your marketing tactics. A succinct, powerful discussion not to be missed!

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“You do not have to be who you are not in order to market effectively.”

Pamela Slim, business coach, entrepreneur and award-winning author, joins our host, Rob Lawrence to bring a fresh and human perspective to marketing your coaching business. She encourages coaches to do the foundational work based on self-reflection, authenticity, and integrity, rather than tactics.

Pamela encourages coaches to experiment, test, try and refine their ideas. Learn how to ethically ‘widen your net’ and create an ecosystem that assists the marketing and growth of your business.

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“When you're stuck, that's where to begin, not where to end.”

Dr Christine Li, the 'Procrastination Coach' and psychologist, joins our host Rob Lawrence, to share her insights on dealing with procrastination that might be slowing down your marketing efforts. She will inspire you to connect with your current audience and future clients in a way that aligns with your way of being and working.

Learn about her 4F model for boosting productivity in any area and some of the most reliable ways to address fear and resistance. This lively, engaging and insightful conversation will put you at ease and help you spring into action when it comes to marketing your coaching business.

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"If what you offer is going to serve someone, it's rude not to sell to them."

Jeremy Lazarus, Master Coach and NLP Master Trainer, joins our host, Rob Lawrence, to discuss how having a sales mindset helps you focus on serving your clients and translates into creating a marketing strategy for your coaching business.

In this podcast, learn how to create powerful habits, including better time management and prioritization, as well as the importance of shifting your limiting beliefs to consider your purpose. Jeremy shares how focusing on the power of your coaching skills to help clients change their lives, rather than your insecurities or self-doubt, is the key to success. In this way, he teaches, you can overcome marketing blocks and instead embrace marketing as an investment in yourself and those you serve.

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“Find what people are really looking for and attach that to your offer - that's the gold".

Donald Stojack, Entrepreneur and Business Strategist, joins our host Rob Lawrence for this insightful and inspiring conversation about developing the right attitude about your marketing, focusing on strategic planning and engaging your ideal clients in a way that gets them moving towards you.

Donald shares that growing your business requires good marketing mindsets, insights, foresight and actions. Learn what you need to do, find out what you can do and then develop a strategy around what you will do.

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“You're a business owner, not just a coach".

Kim Arnold, Business and Marketing Consultant, joins host Rob Lawrence in a wonderfully practical conversation for coaching on the myths and truths about marketing your coaching business.

Kim provides many handy tips and advice on what not to do and what to do to market your coaching business. She directly challenges the idea that marketing is 'hard' while demonstrating how essential it is to take your marketing seriously and absorb the truth that you are now a business owner. Coaches will learn much from this insightful, honest and pragmatic conversation.

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